Samstag, 14 Dezember 2019
A+ R A-

MITM Americas & Cultourfair

MITM Americas 2018 - Havana, Cuba18 – 21 September 2018, Havana, Cuba

GSAR Marketing / MITM Events announced the 22nd edition of MITM Americas, the most influential tradeshow in America and the Caribbean of B2B MICE tourism, to be held from 18 to 21 September in the magical city of Havana, Cuba.

MITM Americas Havana is sponsored by the Cuban Ministry of Tourism (MINTUR), Melia Cohiba, Ecotur & Skedio Group.

Cuba, for the third time, places its trust in MITM Americas to promote the country internationally as one of the foremost destinations for the meetings tourism sector.

The two tradeshows previously held in Cuba - Varadero (2004) and Havana (2009) - created a notable contribution to Cuba’s development in the MICE segment. Progress and development of Cuban tourism is being recognized internationally, making this a country of opportunity for the world’s MICE organizers.

Cuba - the Greater Antilles archipelago’s largest island is highly attractive in many aspects – its history, culture, gastronomy, hotel infrastructure and – not least – as an outstanding, unique destination in tourism.

This year Cuba was awarded with the "Premio Excelencias Turísticas" as one of the safest tourism destinations which emphasizes the country’s constant effort towards evolving as an international destination.

MITM Americas is directed to the MICE market, while CULTOURFAIR is directed to the cultural and heritage travel market. The exhibitors for both fairs are worldwide travel and tourism organizations, public or private, who will meet with specific buyers from either MITM Americas or CULTOURFAIR.

MITM Americas & CULTOURFAIR consist of around one hundred international VIP buyers, including MICE companies, incentive houses, events agencies, marketing companies, meeting planners, association executives and product managers from tour operators specialized in cultural travel (wholesalers and travel agencies).

Both fairs are open only to pre-registered travel and tourism trade professionals, neither visitors nor public are allowed. Individual pre-arranged meetings between exhibitors and hosted buyers are set.  Post tours are offered to hosted buyers and press to experience first-hand the destination and its services.


  • Open only to travel and tourism trade professionals.
  • Specifically directed to the M.I.C.E. market (Meetings, Incentives, Congresses/Conventions and Events) and cultural/heritage markets.
  • Individual meetings between exhibitors and buyers are set up. Exhibitors will be able to request meetings with MICE buyers, cultural buyers or both.
  • Neither visitors, nor public allowed.
  • Serious and professional travel market. No entertainment allowed, except at specific hours within the stands, so the working atmosphere cannot be altered.
  • Post tours are offered to buyers and international press in order they know first-hand the exhibitor's venues and services.



FROM: Worldwide

Public Organizations: National, regional and local tourism promotions offices, CVB's, hotel associations, etc.

Private Companies: Hotel chains, individual hotels, incoming travel agencies, rent-a-cars, airlines, audiovisual companies, theme parks, restaurants, congress and exhibition centres, airlines, cruises, etc.


FROM: Worldwide
WHO: Decision making executives: Corporate incentive travel end-users, incentive houses, incentive travel agencies, event agencies, marketing companies, meeting planners, association executives and international congress organizers.

Pre-scheduled agenda with exhibitors.

Hosted with 2 hotel nights and funding for air transportation.