Samstag, 29 Februar 2020
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Positive Impact Launch White Paper Demonstrating How the United Nations Sustainable Development Goals are a Business Opportunity for the Global Event Industry

Four United Nations staff attended this year’s IBTM World, in what is believed to be an industry first, to engage with the global event industry as events are increasingly recognized as a route to achieving the United Nations Sustainable Development Goals.

Dennis Winkler from UNFCCC commented “I was happy to be attending IBTM for the first time this year. It was a good opportunity to see and hear what is happening throughout the industry and exchange good practice for the sustainable organization of conferences.

Following on from the 2017 white paper to support the United Nations Year of Sustainable Tourism, Positive Impact launched an annual white paper, sponsored by IBTM World to further the conversation of how strategically impactful the event industry could be.

Highlights from the white paper include:

The prediction that in 2019 that plastic, legacy, measurement and circular economy will become buzz words for the industry.
10 opportunities for anyone to collaborate and act, including using materials created with support from SITE Foundation which will help any event professionals to map their own sustainability journey.
The white paper also signposts to practical action the industry can be taking. For example, any examples of best practice sustainability initiatives shared on social media using #shareapositiveimpact will be filed in an online library of examples of how events can be used to achieve the United Nations Sustainable Development Goals.
Fiona Pelham CEO of Positive Impact explained ‘the more examples of events creating a legacy the stronger the business case for businesses to increase the role of events in their business strategy’

Portfolio Director Shane Hannam said, ‘This year IBTM World went beyond providing education on sustainability, we connected sustainability leaders with our industry, supported our exhibitors with tools to measure their impact and continued to collaborate with Positive Impact to provide industry thought leadership’.

Throughout IBTM World education sessions and meet ups in the sustainability area gave attendees the opportunity to act. For example, attendees shared their ideas on how to address the role of plastic in the event industry as part of research for a significant campaign to address plastic waste supported by Monterey County Convention and Visitors Bureau.

To receive a copy of the report, please visit:


MICE Media Marketing receives Gold Camel Award as The Most Influential MICE Media at World MICE Day 2018

by Ruby Gonzalez

MICE Media Marketing was one of the recipients of the Gold Camel Award for The Most Influential MICE Media at the World MICE Day 2018 in October in Qingdao.

MICE Media Marketing's regional sales director, Dina Chan, accepted the award on behalf of the company.

“The camel used to be the transport ambassador on the ancient Silk Road and now on the Gobi Desert. The award named “gold camel”, which also means the spirit of perseverance and fortitude,” WDM said.

Qingdao is part of China’s Belt and Road, which is a development strategy proposed by the Chinese government. It focuses on connectivity and cooperation between Eurasian countries, primarily the People’s Republic of China, the land-based Silk Road Economic Belt and the ocean-going Maritime Silk Rising Star of Conference Service Team Road (MSR).

There are eight categories in the Gold Camel Award, including Most Attractive MICE Destination, Outstanding Convention Hotels & Convention Centers, Outstanding PCO Award and Rising Star of Conference Service Team.


Incredible Impacts Programme Opens Submissions for 2018 Grants

The programme that celebrates the “beyond tourism” lasting impacts associations have made is back for a second year running as it prepares to shine the spotlight on even more inspiring legacy examples.

After a successful first year, the Incredible Impacts Programme, developed by the BestCities Global Alliance and ICCA, has announced that they are once again looking for associations to share examples of how they are leaving long-term legacies. Factors such as sustainability, environmental considerations and knowledge sharing are fundamental elements of international associations and the Incredible Impacts Grant presents an opportunity to showcase best examples that will inspire and motivate others.

With three grants of US $7,500 available, entrants have the opportunity to be recognised for their innovative work while securing funds that can be used towards future legacy projects.

Last year, in its inaugural year, the programme launched with 20 associations submitting their unique and innovative approaches to going beyond tourism. Evaluation was conducted through a peer review by a panel of judges from international associations, who were extremely impressed with the quality of case studies shared. One of the winners was The International Society on Thrombosis and Haemostasis (ISTH) for its World Thrombosis Day Campaign.

Speaking of their success, Louise St. Germain, Director of Membership and Marketing of ISTH said: “The Incredible Impacts Programme is an amazing platform for associations like ISTH to showcase the creative ways they are addressing issues beyond tourism.

“Receiving the $7,500 grant has enabled us to further build awareness of the critical condition of Thrombosis and Haemostasis than ever before. The money will be utilised to develop and distribute additional online and print resources that will be crucial to the education of health care providers and the public which is such a fantastic step forward for us.”

Louise will join the panel to judge this year’s nominations alongside fellow 2017 Incredible Impacts winners; Tracy Bury, Director of World Confederation for Physical Therapy and Elisabeth Pollard, Executive Director of World Parkinson Coalition Inc. Silke Schlinnertz, Head of Events & Operations of Euroheat & Power, Belgium and Bettina Borisch, Executive Director of World Federation of Public Health Associations, Switzerland will also join the panel.

Developed to help associations make tangible progress in creating meaningful legacy programmes for their international meetings, Incredible Impacts will showcase powerful examples of good practice within the industry just like ISTH, demonstrating the true value of meetings.

Paul Vallee, Managing Director of BestCities said: “We couldn’t be more pleased with the success of the first Incredible Impacts Grant Programme and year two is expected to bring even more attention to international associations that are truly making a difference to improve the world..
Last year’s Incredible Impacts submissions drew attention to the inspiring work being done with standout examples from Twitter chat events that made global impressions to fresh approaches to inclusivity that reached both attending and non-attending audiences.
It is important to acknowledge and celebrate those within the industry who are showing leading practice and our ultimate goal is to have their examples to inspire others.”

ICCA CEO Martin Sirk stated: “Over the last decade the world’s leading meetings destinations have all embraced strategies that place intellectual capital creation and knowledge exchange, and economic and societal development goals ahead of traditional bed-night driven, tourist-centric metrics. Everyone is now talking about the legacy that meetings generate, and no sector leaves a more powerful legacy than international association meetings. Whether trying to influence government policy, drawing public attention to healthcare challenges, or simply finding new ways to provide support for disadvantaged groups of their members or stakeholders, associations are always aiming to make a positive difference, and so we’re delighted to be able to support them and to showcase their stories in this innovative way.”

Those interested in applying for the 2018 grants must simply demonstrate a track-record in “beyond tourism” or legacy programme/project related to their international meetings. They must also consider how they will use the grant to better upcoming or future events.

An independent jury will determine which three associations which will be announced at the ICCA Congress in Dubai from 11-14 November 2018. Associations interested in applying can nominate themselves or candidate associations can be nominated by any ICCA member.

The first round of submissions must be received before 1 August 2018. Shortlisted applicants will be asked to share further information for the second stage of the programme.

For further information on the Incredible Impacts Grant and for details on how to submit your nomination visit: or ICCA’s Knowledge Hub on


Initiating the change: ZEUS proclaims MICE Manifesto on IMEX 2018

Work culture of the MICE industry - this is what ZEUS wants to reshape profoundly.

For this purpose, the association of young EventTech-startups composed the MICE Manifesto, which contains clear conceptions of how the work culture has to change in the future. With the proclamation of the Manifesto on IMEX, ZEUS wants to sound the bell for the long overdue cultural change in the event sector. The biggest fair of the industry provided the perfect platform to reach a lot of relevant actors. ZEUS called up the big players to collectively commit to concrete actions and embrace the movement towards a MICE industry 2.0. “The cultural changes driven by the digitalisation are inexorable. Only if we approach them proactively, we can steer the MICE industry in the right direction”, explains Julian Jost, Co-Founder of Spacebase, a booking platform for exceptional meeting-spaces. The MICE Manifesto obtained a lot of approval by guests of the IMEX. Some companies assured to initiate the realisation of the key aspects written in the document, including the MICE Portal and Weframe, who cooperated with ZEUS the first time on this year’s IMEX. Three of the ZEUS-Startups and other partners such as XING Events already drafted their concrete commitments and lead the start into a new era of the industry.

The 8 Pillars of the MICE industry 2.0

ZEUS makes a bold statement with the MICE Manifesto and sets a framework for the further development of the industry. The EventTech-experts focus on eight principles that must be anchored in corporate cultures. In addition to classic New Work-topics such as collaboration, transparency and workplace, the MICE manifesto also defines social and sustainable aspects like equality, education and CSR as trendsetting. Technology will also be a crucial factor for the future and refers to the slow digitalisation process in the MICE industry. Especially in automation further developments need to be fostered. Challenging the status quo as the general principle of the manifesto forms the last of the 8 pillars, on which the MICE industry 2.0 can be built on. “To prepare for the challenges of the future, people in MICE must start questioning the status quo and reducing the threshold to innovation”, explains Thorben Grosser, CEO of EventMobi, a platform for event technology. He also adds, that the industry has to question itself particularly in terms of event design to enable the creation of new creative formats and thus provide valuable experiences.

Necessity for a revolution

The meeting industry is lagging behind in a lot of points compared to other industries. Way to long it rested on obsolete practices, ignored the benefit potentials of digitalisation and sticked to tayloristic organisation- and working principles. Steep hierarchies and dependencies limit the freedom of personal development of employees. Non-transparent top-down-decisions and attitudes á la “we’ve always done it this way” frustrate the new generation which currently enters the job market. It is doubtful that an industry can presume to stick to this mind-set while dealing with the prospect of skilled worker shortage and the ongoing digitalisation, which cultural impact will change things profoundly. With the MICE Manifesto ZEUS wants to highlight future challenges and overturn this outdated mind-set - for a technological progress and a more attractive work environment for much needed young talents. The complete MICE Manifesto including all commitments can be found here:


LAST SEATS of the Hosted Buyer Programme at IMEX in Frankfurt 15-17 May 2018

For European Buyers only! All other seats are already complete.

IMEX in Frankfurt – a must-visit event! With more than 65,000 appointments, around 3.700 Hosted Buyers; more than 5.200 trade visitors and 3.500 exhibiting companies representing 157 countries in 2017 and further growth projection for 2018 you should not miss this must-visit trade show of the meetings industry.

Click here to apply to attend IMEX in Frankfurt as a hosted buyer:


To be accepted on to the Hosted Buyer Programme, all applicants will be required to demonstrate the international business that they have responsibility for or are looking to place. IMEX Group will then qualify the application based on the established criteria of the IMEX Hosted Buyer Programme.

Please find detailed information about the hosted buyer programme in the interactive Hosted Buyer Programme on

The Programme includes:

Optional Attendance at SmartMonday for all delegates! Please check Monday's fantastic programme here before applying to the hosted buyer programme!

For European Buyers:

  • 2 full days of attendance at IMEX in Frankfurt - 15 and 16 May 2018 and the chance to meet at least 16 suppliers of your choice prearranged yourself through the IMEX appointment system;
  • Option to extend your attendance to 3 full days at IMEX in Frankfurt - 15 to 17 May 2018 and to meet at least 24 suppliers
  • Option to attending Smart Monday – the hotel night from Monday to Tuesday is at your own expense!
  • Transportation: Economy class flights from selected destinations or - for delegates travelling inside Germany train tickets - to/from Frankfurt;
  • Accommodation one night in 4/5-star accommodation in Frankfurt for your programme dates - two nights for buyers attending all 3 days. The current state of planning indicates our group to be conveniently hosted in the Maritim Hotel Frankfurt which offers direct access to Messe Frankfurt! A fantastic, highly convenient hotel option for our delegates!
  • Selected ground transportation in Frankfurt
  • VIP Services: Access to the IMEX hosted buyer lounge, free Wi-Fi and complimentary refreshments.

To attend 3 full days at IMEX, and/or Smart Monday please open the application link, then choose the Group MICE Media Marketing - Europe and include the request for the extension to 3 days and/or Smart Monday in the box below the programme before clicking the NEXT-button!


You will find the list of available gateways and selected flights in the application.

Buyers from destinations without pre-arranged flight selection or with flight dates not listed in the application need to make their own travel arrangements. Ticket refunds by IMEX are limited to your destination's listed banding amount. Please see the IMEX travelling information and terms & conditions.


The arrangement does not include additional expenses such as meals, any personal extras at the hotel. These should be settled directly with the hotel upon your departure, hotel upgrades, taxi fares if arriving / departing outside Hosted Buyer Programme dates, visa application fees, travel Insurance, health insurance for Germany… You must ensure that you have comprehensive travel insurance to cover your trip to attend IMEX in Frankfurt. Please don't hesitate to ask for details.


Apply now on: