Donnerstag, 20 September 2018
A+ R A-

The Analysis: the top four MICE shows of India

The surest sign to know the high potential a market has for MICE business is by the number of trade shows, events, and exhibitions, that take place in that market for the industry. No doubt the sales missions and roadshows of individual destinations have practically become the weekly lunch/dinner outings for the travel industry in India. But there are also the more industry wide shows that have sprung up,more so in the last couple of years, that's true testimony to India being a high potential market for MICE.

While trade shows are an age-old format even for Indian buyers of travel services and products. Corporate MICE platforms have found resonance amongst industry professionals who are increasingly looking for innovative solutions and access to the right representatives to plan their growing MICE mandates.

Here's the low-down on the four top MICE shows that take place in India, which ones deliver the right environment and solutions to the right buyers, while also offering the right value to its exhibitors, you can judge for yourself.

Compared shows are:

  • IT&CM India – Incentive Travel & Conventions, Meetings
  • MILT Congress – MICE India & Luxury Travel Congress
  • IBTM India
  • The Experiential Planner Business Luncheon

 

 

IT&CM India
Incentive Travel & Conventions, Meetings

MILT Congress
MICE India & Luxury Travel Congress

IBTM India

The Experiential Planner Business Luncheon

Organizers

TTG Events, a business group of TTG Asia Media is based in Singapore, and holds similar shows in Thailand and China

QnA International based in Dubai, with a focus on B2B conferences and summits across industries Reed Travel Exhibitions based in United Kingdom, running EIBTM, IBTM America and others across global markets A part of the Experiential Planner Platform, an initiative of tmf dialogue marketing India, tmf India is the Delhi and Mumbai based offices of tmf Germany, organizing similar shows in Europe as well

History

2014 will be the second edition of the show in India, with a gap year of 2013, the first edition took place in 2012

2014 was the second edition of the congress, having inaugurated in 2013 2014 will be the second edition of the show, which inaugurated in 2013 2014 was the eighth edition of the Business Luncheons, which travels to 3 top cities in India each year

Focus

Inbound and Outbound – MICE, Luxury Travel

Outbound MICE, Luxury, Weddings and Film Production Inbound and Outbound MICE and Business Travel Outbound Corporate MICE, Weddings and Destination-led events

Exibitors

International and Indian Hotels & Resorts,
DMCs,
NTOs,
CVBs,
PCOs,
Events Management companies,
Trade Associations

Hotels & Resorts,
DMCs,
NTOs,
CVBs,
Travel/Tour companies

NTOs,
CVBs,
DMCs,
Hotels/Groups,
Venues,
Airlines,
Event Support Services

CVBs,
NTOs,
DMCs,
Venues,
Hotels,
Services,
Cruise Lines,
International Event Suppliers

Attendees

Travel Agents,
Travel Management Companies,
Meeting Planners,
DMCs,
PCOs,
Corporates,
International Associations,
Media

Corporates,
Agencies,
Travel Management Companies,
Wedding Planners,
Film Production Houses

100 Hosted Buyers from

Travel Management Companies,
Travel Agencies,
Incentive Houses,
Event Management Agencies,
PCOs
Corporate
Associations

MICE, Incentive, Events, Travel, Wedding planners and Corporates from each of the three cities the show visits

Location

5 star venue in New Delhi, takes place in August each year

5 star venue in Mumbai, takes place in July each year Moving format, with the 2014 edition taking place in Chennai, the inaugural edition took place in Mumbai Gurgaon (Delhi NCR), Delhi, Mumbai and a third city, which changes each edition, depending on market development

Format

3 days
Exhibition and appointment format
Parallel knowledge forums
Networking dinners

2 days – Conference with back-to-back sessions
2 hour pre-scheduled meetings slot
Networking Dinners
Day 1 - forum
Day 2 & 3 - business appointments and gala evenings
4 – 5 days
Focused one-on-one meetings through the day,
parallel round-table discussions,
receptions with company owners

 Summary

Close to 60 exhibitors participated in the inaugural edition of the show. Buyers were invited to register and 140 companies are said to have registered for the event. Buyer participation is based on promotions, invitations and registrations. The exhibitors for the 2014 have not been published on the event website.

www.itcmindia.com

Close to 30 partners/sellers participated in the 2014 edition of the event. The proposition to sellers is a 1:1 ratio with pre-qualified buyers, through the 2 days of the event. The sessions/discussions are well participated, being the biggest draw for the event.

www.miltcongress.com

Close to 70 exhibitors/participants meet with 100 hosted buyers, with a focus on match making interested buyers with their exhibitor of choice.

www.ibtmevents.com/IBTM-India

In the 2014 edition of the EP Business Luncheons 320 buyers/planners were met by 14 partners/destination representatives over 5 events in 4 cities across India. The eighth edition of the show visited Gurgaon, Delhi, Mumbai and Ahmedabad, focusing on each market specifically.

www.eventfaqs.com/EProadshow2014

 

IT&CM India
Incentive Travel & Conventions, Meetings

MILT Congress
MICE India & Luxury Travel Congress

IBTM India

The Experiential Planner Business Luncheon

0
0
0
s2sdefault