Montag, 15 Oktober 2018
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Experiential activities in meetings – there’s much more to come, according to MPI/ IMEX research

From meetings hanging in the air or in the dark to crowdsourcing agenda topics from the audience - the trend for engaging experiential interactive activities within business events is growing fast. Moreover, this growth pattern is set to continue and soon they will feature in most programs.

That is the key finding of new research carried out by MPI Outlook for the IMEX Group.

Looking back over the last three years, 87 per cent of the meeting professionals who responded had seen an increased demand from clients or colleagues to include more experiential activities into their programs, with 29 per cent noticing a significant increase.

Looking ahead, more than two thirds (69 per cent) expect to include experiential elements within meetings and conventions from now on, while a further 16 per cent will start adding them in a year or two. 5 per cent expect to introduce them in three years or more. Only 9 per cent have no plans to include them.

Respondents were also asked to define ‘experiential activities’ in meetings, conventions and events. Summarising the consensus of responses, the overall view and definition is that they are ‘activities that create an opportunity for attendees to use many senses and engage in an event while actively participating in a ‘hands-on' way.’

Carina Bauer, CEO of the IMEX Group says: “The phenomenal interest and positive responses to C2 International’s Learning Labs, the Live Zone and the many experiential elements of IMEX in Frankfurt this year reinforced our perception of the enthusiasm within the industry for experiential activities. Through our partnerships with C2 International and working with other groups, we’ll certainly be bringing an exciting range of new experiential ideas to IMEX America in October.

“This research quantifies and powerfully emphasises the significance of this trend in the wider industry.”

 

www.imexamerica.com

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The Rise of Midsize Cities: New research report looks at the global meetings marketplace through a new lens

A new research report examining 'The Rise of Midsize Cities in the Meetings Industry' in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published.

The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed to position themselves as 'innovation' or 'knowledge' hubs. It reveals how some smaller cities have deliberately leveraged their local innovation economies to elevate their destination brands, and develop new multi-partner coalitions and new attendee experiences, becoming “catalysts for lasting change and collision spaces for new ideas.”

The IMEX Group, organisers of leading meetings and events trade shows, IMEX in Frankfurt and IMEX America, commissioned digital media and business intelligence company, Skift, to produce the research in support of the IMEX Talking Point for 2018 — 'Legacy'.

IMEX CEO Carina Bauer explains the thinking behind the new research: "This is an important trend in the global meetings and events market, and one we touched on briefly at IMEX Americalast year. By looking in more detail at how some destinations are responding to demand and shaping themselves differently, we’re giving planners, agencies, advocacy organisations and, of course, other suppliers, fresh insights and new perspectives.

"This is not to suggest that the big, established cities are lacking — they’re clearly not. The big cities of the world all have transport links, infrastructure, support services, and hotel stock that others simply can’t compete with. Instead, this report reveals why and how smaller cities — defined as less than one million citizens — have started to find new ways to gain traction, add value to their communities, and attract business. They’re frequently working with city leaders and entrepreneurs in very innovative ways, and collaborating with more intention to build a positive legacy. There are important lessons here for every part of the supply chain."

Greg Oates, Executive Editor, SkiftX comments: "The big shift today is that midsize cities are leveraging their size as an advantage now, versus something they need to overcome. That's based on the widespread improvements in their downtown cores, the exponential rise of industry sector expertise beyond the big gateway cities, and the demand for more affordable, diverse and unique destinations."

Among the city stories revealed in the report are: Albuquerque, Belfast, Brisbane, Bristol, Calgary, Hamburg, The Hague, Monterey, Nashville, Newcastle, Portland, San Antonio, Raleigh, Stuttgart, and Victoria. All bar a couple will be exhibiting at IMEX in Frankfurt, May 15-17, 2018.

It also includes interviews and insights from: American Express Meetings & Events, SD Meetings & Events, Johnson & Johnson, HelmsBriscoe, Bayer HealthCare, UBM, International Microelectronics Assembly and Packaging Society, VR World Congress, Encounters Festival.

The research report marks the start of a new partnership between Skift and IMEX, created to develop attendee education, panel discussions, and more at each of the IMEX trade shows. In addition, IMEX is an official launch partner for the new Skift Cities platform.

Hear IMEX CEO, Carina Bauer, interviewing the report’s research lead during IMEX America last year here.

The Rise of Midsize Cities in the Meetings Industry report, powered by IMEX and Skift, can be downloaded free of charge here.

www.imex-frankfurt.com

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Europe: Long haul travellers propelled international arrivals on first quarter of 2017

The latest results from the Air Travellers' Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight the persistence of recovery for International arrivals in Europe on Q1 2017, marked by the return of positive performance by all subcontinents and very good progression by long haul travellers.

Number of long haul travellers increased by 8.3% in Q1 2017 compared to Q1 2016

Total International arrivals in Europe grew by 3.5%. This is especially due to the healthy North American market increasing its number of passengers by 6.7% when comparing the same period in 2016. The US market is taking advantage of the USD vs Euro and GBP exchange rate. Asia & Oceania increased their number of passengers, pushed by Chinese, Japanese and Indian markets. Central & South America showed a considerable improvement thanks to Brazil, Argentina and Colombia markets which represents almost 70% of the region.

Meanwhile, Intra European flows (which account for 60% of the total arrivals in Europe) remained at the same level as the previous year. But signs of a growth recovery have been observed. North America shows itself as the healthiest and steadiest market. Africa and Asia & Oceania confirm their improvement, after the drop observed during Q4 2015 and Q1 2016 that affected all of Europe because of the fear of terrorist attacks.

High increase of bookings for Q2 2017 compared to Q2 2016

The booking situation shows a significant increase in the number of arrivals in Europe for Q2 2017, most likely due to the shift in Easter holidays occurring in April in 2017 instead of March in 2016. That event is reflected in the bigger share of North America going from 16% in the Q1 2017 to 26% in the bookings for Q2. Central & South America keep on picking up strongly. Meanwhile Middle East went up, reaching 14.7% when compared with same period last year.

Top 10 destinations regarding bookings for Q2 2017 are increasing steadily

Every European city in the Top 10 destinations for long haul travellers in volume, except Istanbul, is expected to rise with double digit growth for Q2 2017, as result of the shift in Easter holidays and the troublesome Q2 2016 where terrorism dramatically affected the most important destinations in Europe. German destinations fell in the ranking, with Munich disappearing from the top 10 in favour of Lisbon.

Southern destinations such as Lisbon and Madrid confirm their good performances. London, besides being the preferred European destination, shows fantastic growth for Q2 2017. This is probably due to a better currency exchange ratio.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers' Traffic Barometer with all the graphs and analysis.

http://europeancitiesmarketing.com

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German Convention Bureau – Future Meeting Space: What type of participant are you

Future Meeting Space launches online survey providing participants with instant personal analysis

The object of the »Future Meeting Space« (FMS) survey is to determine different types of participants and how they are affected by various elements of meetings.

The »Future Meeting Space« innovation alliance kicks off its second research phase with an online survey aimed at participants of meetings and conventions to determine how specific elements of meeting methodology and technology affect knowledge transfer, learning progress, networking and the experience value for different types of participants.

Personal analysis via immediate feedback function

Participants completing the questionnaire that was developed by the Fraunhofer-Institute for Industrial Engineering (IAO) will not only support the research project but also be sent their personal survey evaluation. This immediate feedback enables them to compare themselves with an ever-growing database of other respondents and to see how they differ from them. The survey takes 15 to 20 minutes to complete and will close on 28 February 2018. Apart from demographic data and individual patterns of behaviour, its questions cover a visited event, the methods and media that were used at the event as well as core success factors such as knowledge transfer and interaction.

Recommendations for the MICE sector

The findings of the survey will form the basis for providing the MICE sector with specific recommendations for actions. The »Future Meeting Space« innovation alliance was initiated by the German Convention Bureau (GCB) together with the Fraunhofer-Institute for Industrial Engineering (IAO) and the European Association of Event Centres (EVVC) in early 2015 to analyse how trends, innovations and developments in society impact the event sector.

Apart from the lead partners GCB and EVVC as well as the Fraunhofer-Institute for Industrial Engineering (IAO) as project manager, KFP Five Star Conference Service GmbH, Panasonic Marketing Europe GmbH, SENNHEISER electronic GmbH & Co. KG, SevenCenters of Germany, Tourismus NRW e.V. and VDE e. V. in cooperation with m:con are research partners for phase two of the project.

www.gcb.de 

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IACC White Paper Reveals How Younger Generations are Influencing the Way we Meet

IACC just released phase one of its second annual ‘Meeting Room of the Future’ white paper at MPI’s World Education Congress in Las Vegas. The paper, reveals how emerging technology and younger delegates are influencing the way we meet, with memorable individual experiences, interactive presentation and personal development the critical factors for venues and meeting planners to consider. A full copy is available for download herehttp://www.iacconline.org/iacc-meeting-room-of-the-future

The report brings together insights from 180 global conference and meeting buyers to identify new trends and illustrate how previous trends have evolved in the past year.

The desire continues to manifest for a more memorable, personal meeting experience which offers delegates more time for creative thinking, networking and collaboration. This is underpinned by the role interactive technology is playing in driving a more flexible approach to meeting attendance as well as the content and style of presentation. Linked to this is an increased appetite for outdoor space to be integrated into meeting itineraries, with many venues investing heavily in enhancing their surroundings to cater for this desire, offering something unique and different for clients.

“It is clear from our latest report that the format and content of our meetings is being influenced by tech savvy younger generations who are looking for a more individual approached to meetings,” said IACC’s CEO, Mark Cooper. “Delegates want a more memorable experience directly relevant to them and their own personal development with a degree of flexibility in terms of the way they interact with the meeting and the content they take away.

The second half of the Meeting Room of the Future white paper will be launching at IMEX America in Las Vegas on the 10th October 2017 and will report on trends and opinions as seen by IACC venues and committed industry suppliers.

Alex Cabañas, CEO of Benchmark, A Global Hospitality Company and IACC President comments; “In a technology laden world where our heads are down looking at screens more often then up looking at faces, memorable and inspiring face to face meetings are required to get attendees attention and participation. IACC’s members are leading the industry and our collective research shows it.”

The IACC Meeting Room of the Future™ initiative aims is to identify new and emerging trends across technology, education, meeting and networking spaces and food & beverage within the meeting and conference global industry, as well as predicting the landscape of the industry over the next three to five years. The report brings together insights from 180 global IACC members, meeting planners and industry experts, provides valued, in-depth findings on the evolving industry and is available for download herehttp://www.iacconline.org/iacc-meeting-room-of-the-future

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