Montag, 23 April 2018
A+ R A-

The Rise of Midsize Cities: New research report looks at the global meetings marketplace through a new lens

A new research report examining 'The Rise of Midsize Cities in the Meetings Industry' in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published.

The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed to position themselves as 'innovation' or 'knowledge' hubs. It reveals how some smaller cities have deliberately leveraged their local innovation economies to elevate their destination brands, and develop new multi-partner coalitions and new attendee experiences, becoming “catalysts for lasting change and collision spaces for new ideas.”

The IMEX Group, organisers of leading meetings and events trade shows, IMEX in Frankfurt and IMEX America, commissioned digital media and business intelligence company, Skift, to produce the research in support of the IMEX Talking Point for 2018 — 'Legacy'.

IMEX CEO Carina Bauer explains the thinking behind the new research: "This is an important trend in the global meetings and events market, and one we touched on briefly at IMEX Americalast year. By looking in more detail at how some destinations are responding to demand and shaping themselves differently, we’re giving planners, agencies, advocacy organisations and, of course, other suppliers, fresh insights and new perspectives.

"This is not to suggest that the big, established cities are lacking — they’re clearly not. The big cities of the world all have transport links, infrastructure, support services, and hotel stock that others simply can’t compete with. Instead, this report reveals why and how smaller cities — defined as less than one million citizens — have started to find new ways to gain traction, add value to their communities, and attract business. They’re frequently working with city leaders and entrepreneurs in very innovative ways, and collaborating with more intention to build a positive legacy. There are important lessons here for every part of the supply chain."

Greg Oates, Executive Editor, SkiftX comments: "The big shift today is that midsize cities are leveraging their size as an advantage now, versus something they need to overcome. That's based on the widespread improvements in their downtown cores, the exponential rise of industry sector expertise beyond the big gateway cities, and the demand for more affordable, diverse and unique destinations."

Among the city stories revealed in the report are: Albuquerque, Belfast, Brisbane, Bristol, Calgary, Hamburg, The Hague, Monterey, Nashville, Newcastle, Portland, San Antonio, Raleigh, Stuttgart, and Victoria. All bar a couple will be exhibiting at IMEX in Frankfurt, May 15-17, 2018.

It also includes interviews and insights from: American Express Meetings & Events, SD Meetings & Events, Johnson & Johnson, HelmsBriscoe, Bayer HealthCare, UBM, International Microelectronics Assembly and Packaging Society, VR World Congress, Encounters Festival.

The research report marks the start of a new partnership between Skift and IMEX, created to develop attendee education, panel discussions, and more at each of the IMEX trade shows. In addition, IMEX is an official launch partner for the new Skift Cities platform.

Hear IMEX CEO, Carina Bauer, interviewing the report’s research lead during IMEX America last year here.

The Rise of Midsize Cities in the Meetings Industry report, powered by IMEX and Skift, can be downloaded free of charge here.

www.imex-frankfurt.com

0
0
0
s2sdefault

German Convention Bureau – Future Meeting Space: What type of participant are you

Future Meeting Space launches online survey providing participants with instant personal analysis

The object of the »Future Meeting Space« (FMS) survey is to determine different types of participants and how they are affected by various elements of meetings.

The »Future Meeting Space« innovation alliance kicks off its second research phase with an online survey aimed at participants of meetings and conventions to determine how specific elements of meeting methodology and technology affect knowledge transfer, learning progress, networking and the experience value for different types of participants.

Personal analysis via immediate feedback function

Participants completing the questionnaire that was developed by the Fraunhofer-Institute for Industrial Engineering (IAO) will not only support the research project but also be sent their personal survey evaluation. This immediate feedback enables them to compare themselves with an ever-growing database of other respondents and to see how they differ from them. The survey takes 15 to 20 minutes to complete and will close on 28 February 2018. Apart from demographic data and individual patterns of behaviour, its questions cover a visited event, the methods and media that were used at the event as well as core success factors such as knowledge transfer and interaction.

Recommendations for the MICE sector

The findings of the survey will form the basis for providing the MICE sector with specific recommendations for actions. The »Future Meeting Space« innovation alliance was initiated by the German Convention Bureau (GCB) together with the Fraunhofer-Institute for Industrial Engineering (IAO) and the European Association of Event Centres (EVVC) in early 2015 to analyse how trends, innovations and developments in society impact the event sector.

Apart from the lead partners GCB and EVVC as well as the Fraunhofer-Institute for Industrial Engineering (IAO) as project manager, KFP Five Star Conference Service GmbH, Panasonic Marketing Europe GmbH, SENNHEISER electronic GmbH & Co. KG, SevenCenters of Germany, Tourismus NRW e.V. and VDE e. V. in cooperation with m:con are research partners for phase two of the project.

www.gcb.de 

0
0
0
s2sdefault

IACC White Paper Reveals How Younger Generations are Influencing the Way we Meet

IACC just released phase one of its second annual ‘Meeting Room of the Future’ white paper at MPI’s World Education Congress in Las Vegas. The paper, reveals how emerging technology and younger delegates are influencing the way we meet, with memorable individual experiences, interactive presentation and personal development the critical factors for venues and meeting planners to consider. A full copy is available for download herehttp://www.iacconline.org/iacc-meeting-room-of-the-future

The report brings together insights from 180 global conference and meeting buyers to identify new trends and illustrate how previous trends have evolved in the past year.

The desire continues to manifest for a more memorable, personal meeting experience which offers delegates more time for creative thinking, networking and collaboration. This is underpinned by the role interactive technology is playing in driving a more flexible approach to meeting attendance as well as the content and style of presentation. Linked to this is an increased appetite for outdoor space to be integrated into meeting itineraries, with many venues investing heavily in enhancing their surroundings to cater for this desire, offering something unique and different for clients.

“It is clear from our latest report that the format and content of our meetings is being influenced by tech savvy younger generations who are looking for a more individual approached to meetings,” said IACC’s CEO, Mark Cooper. “Delegates want a more memorable experience directly relevant to them and their own personal development with a degree of flexibility in terms of the way they interact with the meeting and the content they take away.

The second half of the Meeting Room of the Future white paper will be launching at IMEX America in Las Vegas on the 10th October 2017 and will report on trends and opinions as seen by IACC venues and committed industry suppliers.

Alex Cabañas, CEO of Benchmark, A Global Hospitality Company and IACC President comments; “In a technology laden world where our heads are down looking at screens more often then up looking at faces, memorable and inspiring face to face meetings are required to get attendees attention and participation. IACC’s members are leading the industry and our collective research shows it.”

The IACC Meeting Room of the Future™ initiative aims is to identify new and emerging trends across technology, education, meeting and networking spaces and food & beverage within the meeting and conference global industry, as well as predicting the landscape of the industry over the next three to five years. The report brings together insights from 180 global IACC members, meeting planners and industry experts, provides valued, in-depth findings on the evolving industry and is available for download herehttp://www.iacconline.org/iacc-meeting-room-of-the-future

0
0
0
s2sdefault

Europe: Long haul travellers propelled international arrivals on first quarter of 2017

The latest results from the Air Travellers' Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight the persistence of recovery for International arrivals in Europe on Q1 2017, marked by the return of positive performance by all subcontinents and very good progression by long haul travellers.

Number of long haul travellers increased by 8.3% in Q1 2017 compared to Q1 2016

Total International arrivals in Europe grew by 3.5%. This is especially due to the healthy North American market increasing its number of passengers by 6.7% when comparing the same period in 2016. The US market is taking advantage of the USD vs Euro and GBP exchange rate. Asia & Oceania increased their number of passengers, pushed by Chinese, Japanese and Indian markets. Central & South America showed a considerable improvement thanks to Brazil, Argentina and Colombia markets which represents almost 70% of the region.

Meanwhile, Intra European flows (which account for 60% of the total arrivals in Europe) remained at the same level as the previous year. But signs of a growth recovery have been observed. North America shows itself as the healthiest and steadiest market. Africa and Asia & Oceania confirm their improvement, after the drop observed during Q4 2015 and Q1 2016 that affected all of Europe because of the fear of terrorist attacks.

High increase of bookings for Q2 2017 compared to Q2 2016

The booking situation shows a significant increase in the number of arrivals in Europe for Q2 2017, most likely due to the shift in Easter holidays occurring in April in 2017 instead of March in 2016. That event is reflected in the bigger share of North America going from 16% in the Q1 2017 to 26% in the bookings for Q2. Central & South America keep on picking up strongly. Meanwhile Middle East went up, reaching 14.7% when compared with same period last year.

Top 10 destinations regarding bookings for Q2 2017 are increasing steadily

Every European city in the Top 10 destinations for long haul travellers in volume, except Istanbul, is expected to rise with double digit growth for Q2 2017, as result of the shift in Easter holidays and the troublesome Q2 2016 where terrorism dramatically affected the most important destinations in Europe. German destinations fell in the ranking, with Munich disappearing from the top 10 in favour of Lisbon.

Southern destinations such as Lisbon and Madrid confirm their good performances. London, besides being the preferred European destination, shows fantastic growth for Q2 2017. This is probably due to a better currency exchange ratio.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers' Traffic Barometer with all the graphs and analysis.

http://europeancitiesmarketing.com

0
0
0
s2sdefault

ICCA has published country and city rankings by estimated total number of participants to international association meetings in 2016, as part of its public abstract of the ICCA statistics report.

Vienna, second in the city ranking by number of meetings in 2016, ranks first in this ranking: 120,000 delegates visited 186 association meetings in 2016.

To facilitate your stats-reading, we added the average number of attendees in the last column. This might be helpful to quickly identify the influencing factor of event size.

Top 10 city ranking by estimated total number of participants to all meetings organised in 2016, including number of meetings organised in 2016

Rank City # Participants # Meetings Rank by # Meetings Average Attendee #
1 Vienna 119.887 186 2 645
2 Seoul 104.780 137 10 765
3 Barcelona 99.468 181 3 550
4 Copenhagen 99.359 115 14 864
5 London 91.756 153 5 600
6 Amsterdam 77.644 144 7 539
7 Paris 75.710 196 1 386
8 Rome 68.612 96 20 715
9 Beijing 65.947 113 15 584
10 Singapore 61.294 151 6 406

The top three countries by estimated total number of participants is the same as the ranking by number of meetings. We have again added the average number of attendeed per event for you. Notably the difference in the country-rankings are less significant than in the city rankings.

Top 10 country ranking by estimated total number of participants to all meetings organised in 2016, including number of meetings organised in 2016

Rank Country # Participants # Meetings Rank by # Meetings Average Attendee #
1 U.S.A.  401.332 934 1 430
2 Germany  280.108 689 2 407
3 United Kingdom  228.642 582 3 393
4 Italy  219.041 468 6 468
5 Spain  217.724 533 5 408
6 Japan  205.537 410 7 501
7 France  176.660 545 4 324
8 China-P.R.  167.114 410 7 408
9 Republic of Korea  160.681 267 13 602
10 Netherlands  156.039 368 9 424

ICCA’s annual country and city rankings by number of meetings were published on 8 May 2017. ICCA captured 12,212 rotating international association meetings taking place in 2016, which is a record for ICCA’s annual snapshot of immediate past year’s meetings data, and 136 additional meetings compared to 2015. To be included, association meetings must be held on a regular basis, have at least 50 delegates, and rotate between at least three countries.

Many more, but smaller meetings

This was another decade of great success for the sector as ICCA identifies more than double the number of association meetings in a decade: from just under 6,000 in 2006 to over 12,000 in 2016.

This means that the trend of exponential growth, as identified in ICCA’s advocacy report “A modern history of international association meetings: 1963-2013”, published at ICCA’s 50-year anniversary in 2013 (available on www.icca50.com), continues to apply: The number of association meetings continues to double every decade.

International association meetings are quickly growing in number, but are generally getting smaller. The estimated total number of participants to all meetings in ICCA’s Association Database was approximately 4 million in 2006 and 5 million in 2016, so while the total number of meetings grew with 100% in a decade, the total number of participants grew “only” 25%. The average number of participants to an international association meeting decreased from 672 in 2006 to 404 in 2016.

Public abstract available

More extensive rankings by participant numbers, as well as the worldwide and regional rankings by number of meetings are included in ICCA’s public abstract of its 2016 Statistics Report, which can be downloaded from ICCA’s Knowledge Hub. This public abstract is sent to over 5,300 international associations.

Look beyond the ICCA rankings

With a track record of over 50 years of consistently collecting information on international association meetings, the ICCA rankings are one of the few benchmarks in the international meetings market for identifying and comparing the relative position of destinations, which is why these rankings attract a huge amount of attention of the meetings industry every year.

ICCA points out though that its statistics on international association meetings are often just a small segment of the total amount of international meetings taking place in a city or country, and urges its members to collect their own information on meetings hosted in their destination. By publishing these rankings by estimated total number of participants, ICCA hopes its members will look beyond the standard ICCA rankings.

www.iccaworld.org

0
0
0
s2sdefault