Montag, 23 Oktober 2017
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German Convention Bureau – Future Meeting Space: What type of participant are you

Future Meeting Space launches online survey providing participants with instant personal analysis

The object of the »Future Meeting Space« (FMS) survey is to determine different types of participants and how they are affected by various elements of meetings.

The »Future Meeting Space« innovation alliance kicks off its second research phase with an online survey aimed at participants of meetings and conventions to determine how specific elements of meeting methodology and technology affect knowledge transfer, learning progress, networking and the experience value for different types of participants.

Personal analysis via immediate feedback function

Participants completing the questionnaire that was developed by the Fraunhofer-Institute for Industrial Engineering (IAO) will not only support the research project but also be sent their personal survey evaluation. This immediate feedback enables them to compare themselves with an ever-growing database of other respondents and to see how they differ from them. The survey takes 15 to 20 minutes to complete and will close on 28 February 2018. Apart from demographic data and individual patterns of behaviour, its questions cover a visited event, the methods and media that were used at the event as well as core success factors such as knowledge transfer and interaction.

Recommendations for the MICE sector

The findings of the survey will form the basis for providing the MICE sector with specific recommendations for actions. The »Future Meeting Space« innovation alliance was initiated by the German Convention Bureau (GCB) together with the Fraunhofer-Institute for Industrial Engineering (IAO) and the European Association of Event Centres (EVVC) in early 2015 to analyse how trends, innovations and developments in society impact the event sector.

Apart from the lead partners GCB and EVVC as well as the Fraunhofer-Institute for Industrial Engineering (IAO) as project manager, KFP Five Star Conference Service GmbH, Panasonic Marketing Europe GmbH, SENNHEISER electronic GmbH & Co. KG, SevenCenters of Germany, Tourismus NRW e.V. and VDE e. V. in cooperation with m:con are research partners for phase two of the project.

www.gcb.de 

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Europe: Long haul travellers propelled international arrivals on first quarter of 2017

The latest results from the Air Travellers' Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight the persistence of recovery for International arrivals in Europe on Q1 2017, marked by the return of positive performance by all subcontinents and very good progression by long haul travellers.

Number of long haul travellers increased by 8.3% in Q1 2017 compared to Q1 2016

Total International arrivals in Europe grew by 3.5%. This is especially due to the healthy North American market increasing its number of passengers by 6.7% when comparing the same period in 2016. The US market is taking advantage of the USD vs Euro and GBP exchange rate. Asia & Oceania increased their number of passengers, pushed by Chinese, Japanese and Indian markets. Central & South America showed a considerable improvement thanks to Brazil, Argentina and Colombia markets which represents almost 70% of the region.

Meanwhile, Intra European flows (which account for 60% of the total arrivals in Europe) remained at the same level as the previous year. But signs of a growth recovery have been observed. North America shows itself as the healthiest and steadiest market. Africa and Asia & Oceania confirm their improvement, after the drop observed during Q4 2015 and Q1 2016 that affected all of Europe because of the fear of terrorist attacks.

High increase of bookings for Q2 2017 compared to Q2 2016

The booking situation shows a significant increase in the number of arrivals in Europe for Q2 2017, most likely due to the shift in Easter holidays occurring in April in 2017 instead of March in 2016. That event is reflected in the bigger share of North America going from 16% in the Q1 2017 to 26% in the bookings for Q2. Central & South America keep on picking up strongly. Meanwhile Middle East went up, reaching 14.7% when compared with same period last year.

Top 10 destinations regarding bookings for Q2 2017 are increasing steadily

Every European city in the Top 10 destinations for long haul travellers in volume, except Istanbul, is expected to rise with double digit growth for Q2 2017, as result of the shift in Easter holidays and the troublesome Q2 2016 where terrorism dramatically affected the most important destinations in Europe. German destinations fell in the ranking, with Munich disappearing from the top 10 in favour of Lisbon.

Southern destinations such as Lisbon and Madrid confirm their good performances. London, besides being the preferred European destination, shows fantastic growth for Q2 2017. This is probably due to a better currency exchange ratio.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers' Traffic Barometer with all the graphs and analysis.

http://europeancitiesmarketing.com

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ICCA has published country and city rankings by estimated total number of participants to international association meetings in 2016, as part of its public abstract of the ICCA statistics report.

Vienna, second in the city ranking by number of meetings in 2016, ranks first in this ranking: 120,000 delegates visited 186 association meetings in 2016.

To facilitate your stats-reading, we added the average number of attendees in the last column. This might be helpful to quickly identify the influencing factor of event size.

Top 10 city ranking by estimated total number of participants to all meetings organised in 2016, including number of meetings organised in 2016

Rank City # Participants # Meetings Rank by # Meetings Average Attendee #
1 Vienna 119.887 186 2 645
2 Seoul 104.780 137 10 765
3 Barcelona 99.468 181 3 550
4 Copenhagen 99.359 115 14 864
5 London 91.756 153 5 600
6 Amsterdam 77.644 144 7 539
7 Paris 75.710 196 1 386
8 Rome 68.612 96 20 715
9 Beijing 65.947 113 15 584
10 Singapore 61.294 151 6 406

The top three countries by estimated total number of participants is the same as the ranking by number of meetings. We have again added the average number of attendeed per event for you. Notably the difference in the country-rankings are less significant than in the city rankings.

Top 10 country ranking by estimated total number of participants to all meetings organised in 2016, including number of meetings organised in 2016

Rank Country # Participants # Meetings Rank by # Meetings Average Attendee #
1 U.S.A.  401.332 934 1 430
2 Germany  280.108 689 2 407
3 United Kingdom  228.642 582 3 393
4 Italy  219.041 468 6 468
5 Spain  217.724 533 5 408
6 Japan  205.537 410 7 501
7 France  176.660 545 4 324
8 China-P.R.  167.114 410 7 408
9 Republic of Korea  160.681 267 13 602
10 Netherlands  156.039 368 9 424

ICCA’s annual country and city rankings by number of meetings were published on 8 May 2017. ICCA captured 12,212 rotating international association meetings taking place in 2016, which is a record for ICCA’s annual snapshot of immediate past year’s meetings data, and 136 additional meetings compared to 2015. To be included, association meetings must be held on a regular basis, have at least 50 delegates, and rotate between at least three countries.

Many more, but smaller meetings

This was another decade of great success for the sector as ICCA identifies more than double the number of association meetings in a decade: from just under 6,000 in 2006 to over 12,000 in 2016.

This means that the trend of exponential growth, as identified in ICCA’s advocacy report “A modern history of international association meetings: 1963-2013”, published at ICCA’s 50-year anniversary in 2013 (available on www.icca50.com), continues to apply: The number of association meetings continues to double every decade.

International association meetings are quickly growing in number, but are generally getting smaller. The estimated total number of participants to all meetings in ICCA’s Association Database was approximately 4 million in 2006 and 5 million in 2016, so while the total number of meetings grew with 100% in a decade, the total number of participants grew “only” 25%. The average number of participants to an international association meeting decreased from 672 in 2006 to 404 in 2016.

Public abstract available

More extensive rankings by participant numbers, as well as the worldwide and regional rankings by number of meetings are included in ICCA’s public abstract of its 2016 Statistics Report, which can be downloaded from ICCA’s Knowledge Hub. This public abstract is sent to over 5,300 international associations.

Look beyond the ICCA rankings

With a track record of over 50 years of consistently collecting information on international association meetings, the ICCA rankings are one of the few benchmarks in the international meetings market for identifying and comparing the relative position of destinations, which is why these rankings attract a huge amount of attention of the meetings industry every year.

ICCA points out though that its statistics on international association meetings are often just a small segment of the total amount of international meetings taking place in a city or country, and urges its members to collect their own information on meetings hosted in their destination. By publishing these rankings by estimated total number of participants, ICCA hopes its members will look beyond the standard ICCA rankings.

www.iccaworld.org

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IACC White Paper Reveals How Younger Generations are Influencing the Way we Meet

IACC just released phase one of its second annual ‘Meeting Room of the Future’ white paper at MPI’s World Education Congress in Las Vegas. The paper, reveals how emerging technology and younger delegates are influencing the way we meet, with memorable individual experiences, interactive presentation and personal development the critical factors for venues and meeting planners to consider. A full copy is available for download herehttp://www.iacconline.org/iacc-meeting-room-of-the-future

The report brings together insights from 180 global conference and meeting buyers to identify new trends and illustrate how previous trends have evolved in the past year.

The desire continues to manifest for a more memorable, personal meeting experience which offers delegates more time for creative thinking, networking and collaboration. This is underpinned by the role interactive technology is playing in driving a more flexible approach to meeting attendance as well as the content and style of presentation. Linked to this is an increased appetite for outdoor space to be integrated into meeting itineraries, with many venues investing heavily in enhancing their surroundings to cater for this desire, offering something unique and different for clients.

“It is clear from our latest report that the format and content of our meetings is being influenced by tech savvy younger generations who are looking for a more individual approached to meetings,” said IACC’s CEO, Mark Cooper. “Delegates want a more memorable experience directly relevant to them and their own personal development with a degree of flexibility in terms of the way they interact with the meeting and the content they take away.

The second half of the Meeting Room of the Future white paper will be launching at IMEX America in Las Vegas on the 10th October 2017 and will report on trends and opinions as seen by IACC venues and committed industry suppliers.

Alex Cabañas, CEO of Benchmark, A Global Hospitality Company and IACC President comments; “In a technology laden world where our heads are down looking at screens more often then up looking at faces, memorable and inspiring face to face meetings are required to get attendees attention and participation. IACC’s members are leading the industry and our collective research shows it.”

The IACC Meeting Room of the Future™ initiative aims is to identify new and emerging trends across technology, education, meeting and networking spaces and food & beverage within the meeting and conference global industry, as well as predicting the landscape of the industry over the next three to five years. The report brings together insights from 180 global IACC members, meeting planners and industry experts, provides valued, in-depth findings on the evolving industry and is available for download herehttp://www.iacconline.org/iacc-meeting-room-of-the-future

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The IMEX A to Z of 2017: 5 trends to watch as the year unfolds

2016 was no slouch of a year for the meetings industry nor, indeed, for the world at large. Dramatic forces were at play and many of us shared a sense that, even if we wanted to grasp the pace or nature of change taking place, we barely had the time or the head space to do so. 2016 was pivotal – and it felt like it.

Looking ahead to 2017, IMEX has identified five trends which, starting at A and ending at Z, are anything but simple or linear in the impact they’ll have on the meetings and events industry. In fact, we already predict that by 2018 ‘clarity’ will be the watchword of the moment.

AI & VR

Artificial Intelligence (AI) and Virtual Reality (VR) used to be the future. Then, over the last two years, the first VR headsets started to appear at IMEX (Frankfurt and America), with destinations and venues as the ‘early adopters’. By the end of 2016, both technologies had made the final transition from fringe to freely available. The future had arrived.

Grip, the world’s first artificial intelligence (AI) event networking solution won the #IMEXpitch at IMEX America in Las Vegas. Elsewhere, at IBM’s World of Watson conference, AI was the ‘driver’ of a 3D-printed, driverless minibus that toured the show floor, giving passengers restaurant recommendations.

In the world of virtual reality, WorldViz, a behind-the-scenes VR company that's been working on large-scale, enterprise solutions, launched its new platform for business communication. The project, codenamed "Skofield", allows remote users to make cross-platform presentations in VR.

Both AI and VR offer exciting new frontiers for suppliers in the meetings and events industry. Expect AI, and especially VR (not forgetting Augmented Reality), to capture both the imagination and the headlines in 2017.

Tech-connecting

One of the challenges of being at a large business event is the lingering sense that there are potential (and great) new contacts all around. But do we all identify, locate and then meet those new contacts? The rise of social media but, more importantly, of networking technologies and apps is fast changing our ability to satisfy that need. This urge to find and connect with ‘the right kind’ of each other at live events is what IMEX calls ‘finding your tribe.’

This trend is about both targeting and personalisation. Witness Loopd, winners of the 2015 IMEXpitch and (once again) Grip, the 2016 IMEXpitch winners. Equally, Zenvoy, partnered with IMEX to provide a pre, during and post-show ‘match-making’ service for buyers/attendees to meet or work with each other; a natural add-on to the show’s core appointment system, which enables buyers to meet with exhibitors.

Witness too the rise of snapchat and private messaging. Many of the big conversations at shows, conferences and other events are now happening online - and in private. Where social media platforms such as Twitter, Facebook and Instagram bring the immediate show experience – and audience feedback - to life in a dynamic way (especially with the advent of Facebook Live), Snapchat and private messaging services allow sub-groups and ‘tribes’ to find each other, talk and make plans in private.

As many of these tech-connecting services race to become the favourite, go-to brand of the moment, expect to see some triumph and scale up to great acclaim, while others simply don’t - or can’t - keep pace.

Disruption

‘Are PCOs and hotels prepared to manage the increasing disruption and challenges in accommodation services for international meetings?’ was the title of a hot-topic discussion at ICCA’s recent Conference in Kuching, Malaysia.

‘Increasing disruption’ aptly sums up the prevalence of disruptive forces not only in the meetings and events industry but also all around us. The ICCA discussion focussed on the impact of booking portals and event scammers with fake websites but Airbnb has similar potential to disrupt the traditional meetings space market.

‘Disruption’ could easily lay claim to being THE word of 2016. Dr Kaihan Krippendorff’s PCMA Business School session at IMEX in Frankfurt - ‘The Outthinker Playbook – Devising Disruptive Strategies’ drew a large and eager audience, as did Jay Samit’s presentation ‘Disrupt You!’ at IMEX America 2016.

‘Disruption’ also describes the impact of unexpected political results in 2016 – namely Brexit and the U.S. Presidential election. Even though the fallout has so far been short-term, most organisations (in all industries worldwide) are on alert for the long-term consequences. Harking back to a favoured phrase from five or six years ago, 2017 heralds a sense that ‘disruption’ is set to be the ‘new normal’.

Unsubscribing

Last year at the British Psychological Society's annual conference, Professor Sir Cary Cooper said a compulsion to deal with messages caused UK employees to become less productive than many of their international counterparts.

"For people to be working at night, weekends and holiday on emails is not good for the health of our country," he told the BBC. "We need to ban emails [sent and received] within the same building," he said, advocating instead for face-to-face meetings and phone calls.

Independent research by Atos Origin highlighted that the average employee spends 40% of their working week dealing with internal emails which add no value to the business.

Add to that newsletters, social media notifications and e-shots and it’s clear to see why many people are eager to seize back their time. In effect, this trend is a flight towards more authentic and meaningful productivity.

Expect unsubscribes and opt-outs to rise as individuals reclaim their inboxes, their sanity and their time.

In turn, the purposeful creation and appreciation of ‘no-thing’ time (using planning approaches such as White Space) will win more and more fans in 2017.

Zs

Workplace demographic shifts really gathered pace in 2016, with Generation Z now heading over the horizon. By the end of this decade Zs will account for around 20 per cent of the work force.

Born in the late 1990s onwards, Zs were the first to grow up with the Internet and portable technology at their fingertips, virtually from birth! According to various research reports, compared with those born in the 15 or so years before them – Generation Y, the Millennials - they are distinctly different (hence their disparaging, alternative label, ‘Generation Snowflake’…because every little snowflake is unique).

From a communications and meetings perspective, Zs are tech-intuitive, tech-based multi-taskers and good at online collaboration but tend to have weaker face-to-face and social skills, are liable to be distracted easily and have a short attention span.

According to the 2015 Way to Work survey by Adecco Staffing USA, as employees Zs want financial stability (a result of living through recession and the burden of student debt), a dream job, entrepreneurial opportunities, a flexible work-life balance, regular face-to-face mentoring and plenty of feedback from the boss. In pursuit of this they’re likely to job-hop in their early years.

As an event or meetings audience Zs are set to place strong, new demands on planners, venues and brands. Whether they prove to be high value or just high maintenance, 2017 should reveal all.

Full details at www.imex-frankfurt.com/events/education/speaker-submissions

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