Samstag, 23 Februar 2019
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Custom, Digitally Printed Carpets: Transform Blank Floor Space Into A Canvas For Powerful Visual Branding, Marketing, and Promotion

Designers, event planners, and marketers looking to visually brand, market or promote a product or organization at trade shows, special events, or building entrances can now transform floor space into their attention-getting canvas with custom, digitally printed dye-sublimated carpets.

While posters, banners, and other display media have long been used to reach out to prospects in interior spaces, traditional wall space is often over cluttered. Not only is scarce wall space full of structural elements like doors, windows, light switches, and fire extinguishers, but also signs, paintings, and other visual distractions.

In contrast, interior floor space is uncluttered by design.

Now savvy designers and event planners are taking advantage of the new "blank canvas" they have found in custom digitally printed dye-sublimated carpets to powerfully, visually brand, market, and promote products or organizations as far as their imaginations will take them.

"The floor is a huge empty space that can be transformed into your personal advertising medium with custom digitally printed carpets, which represent an exciting new promotional channel," says Ilene Haber, Creative Director at the Marketing Project, a New York City-based marketing specialist of healthcare and non-profit organizations. "Customers interact with your visual brand -- your logo, your message, your mascot -- because in this novel format it draws the eye in; they walk over it and they touch it. The surface becomes an event in itself."

"Today digital dye-sublimation printed carpets can be printed in the full color spectrum from any electronic image in sizes and shapes limited only by the designer’s imagination," says Jim O'Connor, CEO of Enhance a Colour, an innovator in the large format digital printing industry. "If a designer can create an image on the computer screen, we can create and colour match it perfectly in a variety of carpet grades."

Available product variations include

  • • The promotional grade carpet (up to 10'x 50' lengths) with a rubberized back, also available tiled, in circles or irregular shape. This product is good for 60 days of use.
  • • Trade show and event carpet, good for up to one year of use with or without a pad similarly available.
  • • Ultra carpet – heavier quality of 16 oz. or 30 oz. carpet with jute backing (sections of up to 10'x12' sections and "tiled" for larger displays) and good for 5+ years.