Sonntag, 22 Juli 2018
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Japan Launches a New Venue Finding Tool

Just before IMEX, the Japan National Tourism Organization launched an updated city guide and unique venue search tool on the meetings & events website www.japanmeetings.org

The new city guide is easily downloadable as a PDF and introduces the meetings facilities of 52 cities and regions. The Unique Venue search tool includes an ever-growing list of temples, castles, museums, gardens and parks and planners can search by region and category to find the perfect venue. 

www.japanmeetings.org 

 

 

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Custom, Digitally Printed Carpets: Transform Blank Floor Space Into A Canvas For Powerful Visual Branding, Marketing, and Promotion

Designers, event planners, and marketers looking to visually brand, market or promote a product or organization at trade shows, special events, or building entrances can now transform floor space into their attention-getting canvas with custom, digitally printed dye-sublimated carpets.

While posters, banners, and other display media have long been used to reach out to prospects in interior spaces, traditional wall space is often over cluttered. Not only is scarce wall space full of structural elements like doors, windows, light switches, and fire extinguishers, but also signs, paintings, and other visual distractions.

In contrast, interior floor space is uncluttered by design.

Now savvy designers and event planners are taking advantage of the new "blank canvas" they have found in custom digitally printed dye-sublimated carpets to powerfully, visually brand, market, and promote products or organizations as far as their imaginations will take them.

"The floor is a huge empty space that can be transformed into your personal advertising medium with custom digitally printed carpets, which represent an exciting new promotional channel," says Ilene Haber, Creative Director at the Marketing Project, a New York City-based marketing specialist of healthcare and non-profit organizations. "Customers interact with your visual brand -- your logo, your message, your mascot -- because in this novel format it draws the eye in; they walk over it and they touch it. The surface becomes an event in itself."

"Today digital dye-sublimation printed carpets can be printed in the full color spectrum from any electronic image in sizes and shapes limited only by the designer’s imagination," says Jim O'Connor, CEO of Enhance a Colour, an innovator in the large format digital printing industry. "If a designer can create an image on the computer screen, we can create and colour match it perfectly in a variety of carpet grades."

Available product variations include

  • • The promotional grade carpet (up to 10'x 50' lengths) with a rubberized back, also available tiled, in circles or irregular shape. This product is good for 60 days of use.
  • • Trade show and event carpet, good for up to one year of use with or without a pad similarly available.
  • • Ultra carpet – heavier quality of 16 oz. or 30 oz. carpet with jute backing (sections of up to 10'x12' sections and "tiled" for larger displays) and good for 5+ years.

www.eacgs.com

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Spain: Barcelona Convention Bureau Launches New Web To Promote Meetings Tourism

Barcelona Convention Bureau, a Turisme de Barcelona programme specialized in meetings tourism, has launched a new, more visual and intuitive website (www.barcelonaconventionbureau.com) to promote Barcelona as a venue for congresses, conventions and incentive travel. BCB's new website is aimed principally at the professional market: agencies, companies and associations that want to organize an event in Barcelona.

The new site is more functional and user friendly, with two main parts: 'Why Barcelona' brings together images and characteristics of the city, as well as specific testimonials by professionals from the sector in order to attract and convince new customers. 'Plan your meeting' lists the complete supply of professionals who can help organize events in this city: information about services, venues, professional organizers and suppliers. The 300-plus BCB members, specialised professionals from the conferences and conventions sector, now have more visibility in this section.

The New Website Also Includes Information About The Sector

With over 30 years of experience, Barcelona Convention Bureau has established itself as a leader in the meetings sector with a thorough knowledge of the city. The website also includes a calendar with the dates of congresses being held in the city and a section with relevant news that also helps positioning Barcelona as a leader in the MICE sector.

The new platform is dynamic, functional and practical, maintaining a balance between having an attractive design and being easy browse. The web also runs on tablets, smart phones and notebooks.www.barcelonaconventionbureau.com

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PUERT RICO: Meet Puerto Rico Launches "Meeting Matchmaker"

Meeting Matchmaker, Meet Puerto Rico's (MPR) latest social media campaign, created in conjunction with social media agency Sparkloft, is the answer planners have been seeking to arrange the perfect meeting. Planners have in mind the idea of the perfect meeting style, amenities, hotel size and location -- but does it exist? Meeting Matchmaker says yes, and makes it a reality with a swipe and the meeting planner is on their way to making their "dream meeting" a reality.

How it works

Meeting Matchmaker is a user friendly app. Planners start by swiping right or left when shown a variety of images reflecting meeting styles and activities in Puerto Rico-- large group, beach, casino, adventure, etc. Each photo selection is linked to a grouping of MPR partners based on the amenities, products or services they offer (that match the selection). When a user swipes to select the style, a random partner from the grouping will be shown as an example of Puerto Rico's offering in that category. After the user completes their selections, more information will be shown about all of the partners in the selected grouping, including special offers.

Once the planner receives the meeting recommendations, they will be asked to enter for a chance to win one of more than 10 prizes, including a five-day day trip to Puerto Rico that will include hotel stay, Meet & Greet at the airport, airline gift card with a value of $500, and a tour. Second and third prizes include a three-day hotel stay plus tour.

This effort is the second Meet Puerto Rico branded social media offering. The first, "Eleventes," was launched late last year and provides a suite of social media services to make outreach simple and affordable. The first group to use Eleventes will be the Society for the Study of Reproduction who is holding their conference, July 16-23, in Puerto Rico.

www.meetingmatchmaker.com — www.meetpuertorico.com

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United Kingdom: Meet Gateway South Wales Partnership Launches New Website

A new website has been revealed by Meet Gateway South Wales showcasing the very best the region has to offer the MICE industry and providing the latest news from the area.

Meet Gateway South Wales encompasses the local authorities of Newport, Monmouthshire and Torfaen who joined together following a grant from the regional tourism partnership, Capital Region Tourism, to generate additional business tourism spend within the region.

"The new website allows us to provide a stronger service for our clients" comments Lynne Richards, Tourism Officer of the 'Meet Gateway South Wales' partnership. "Our aim is to show the industry that this special corner of South East Wales has an amazing scope of venues and places for events, conferences and incentives, and the website is a key tool moving forward for us as we look to benefit the region and its venues."

The new website encompasses a wide range of key venues across the region including The Celtic Manor Resort, St. Pierre and Chepstow Racecourse and Conference Centre, as well as incentive offerings such as team building, outdoor activities and more than 20 golfing venues in the region.

Meet Gateway South Wales offers a free objective advisory service to work closely with clients. This can be sourcing venues to advise on organising a major event to source the perfect venues and accommodation as well as offering to help plan events themselves. The new website makes the whole process of sourcing these services simple whilst highlighting the beauty and promise that Newport, Monmouthshire and Torfaen have to offer event and meeting professionals.

www.meetsouthwales.org.uk

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