Mittwoch, 18 Oktober 2017
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IMEX America 2017 - More than just a buzzword: gain an insight into innovation at PCMA Business School

Innovation: it’s more attainable than you think - This is the subject of a session Cleveland Justis, from the Institute for Innovation and Entrepreneurship at UC Davis School of Management, will deliver at PCMA Business School taking place at IMEX America, October 10 – 12 in Las Vegas.

As a leading innovation expert, Cleveland will show meeting and event strategists how to incorporate innovation principles into their work during the high-level professional development day held on Smart Monday, a free program of education taking place on October 9, the day before IMEX America begins.

Cleveland explains: “Innovation is one of the many buzzwords used in this ever-changing industry, and it’s more important than ever because society and business are both changing so rapidly. Technology is changing everything about how we live our lives and millennials, as core adopters of technology, are changing expectations about work, society, and commerce. As a result, business leaders must be willing to continually adapt and change or risk being left behind.

A powerful day of business learning and networking at PCMA Business School

“I’m interested in exploring ways in which innovators can foster personal connections that give them access to new ways of thinking. Once people do this they realize that innovation is less about discovering a brand-new idea than it is about using existing ideas, processes, and products in new ways.”

PCMA's MBA-quality program is a free high-level professional development program led by inspiring business experts and academics from outside the meetings industry. The Business School enables meeting and event strategists to connect with their peers and sharpen their business skills, and forms part of the wider education program of over 250 sessions taking place on Smart Monday and throughout the show.

Registration is free and required in advance for PCMA Business School.


MITM Americas & Cultourfair – Last places for buyers from Austria, Switzerland and from the US-gateways in Florida!

Santo Domingo is ready to host the 21st edition of MITM Americas & 7th of CULTOURFAIR this November 14/17 at El Embajador, a Royal Hideaway Hotel ***** : colonial hotel which offers excellent infrastructure destined towards the MICE sector, as well as the rest of official hotels: Hotel Catalonia Santo Domingo*****, Hotel Intercontinental Real Santo Domingo*****, Hotel Crowne Plaza Santo Domingo****, Sheraton Santo Domingo Hotel***** & Dominican Fiesta Hotel & Casino *****.

Santo Domingo has been nominated as the Capital of Caribbean Gastronomic Culture 2017, which makes it an ideal destination to receive MITM Americas & CULTOURFAIR, the oldest MICE and Cultural B2B exhibitions of America and Caribbean.

La Asociación de Hoteles de Santo Domingo (AHSD) y el Ministerio de Turismo de República Dominicana (MITUR) have organized an excellent official programme that allows the participants to enjoy the local gastronomy, their know how and the Dominican’s magic.

From the 345 pre-registered buyers only the top 70 are approved to participate. These hosted buyers will have the opportunity to join one of the two fabulous post-tours that will contribute to the familiarization of the buyers and the press with Dominican Republic.

The first post -tour will take place in Punta Cana where they will be visiting Casa Hemingway´s facilities, Barceló Hotel and Occidental Hotel among others. The second day will be dedicated to Juan Dolio area and its beaches.

The second post-tour offers a visit to the North cost of Dominican Republic, San Francisco de Macorís and its Sendero del Cacao. It's worth noting the Sisters Mirabal´s house- museum, she was murdered by Trujillo and was the origin of the November 25th - International day for the elimination of violence against women. The second day, after the visit to Santiago De Los Caballeros the groups will visit a tobacco factory and Ron Brugal factory among other activities in Puerto Plata.

For any further information visit


ibtm World: Networking is top of the agenda - Meetings Leadership Summit

ibtm world has announced that its annual Meetings Leadership Summit (MLS), its exclusive invite-only networking event for international industry leaders, will this year take place at Gran Teatre del Liceu, in Barcelona. During the event, an awards presentation will recognise the contributions of three industries luminaries as the group gathers to mark the 30th anniversary of ibtm world on the eve of the event.

Taking place on Monday 27th November, some 200 attendees from across the global meetings, incentives, conferences and events industry will gather for a cocktail reception and awards presentation in the famous Mirror Hall at the venue – Barcelona’s principal opera house and one of the city’s most stunning destinations.

Kerry Prince, Portfolio Director, ibtm events, said: “Our Meetings Leadership Summit is a rare and much anticipated event when we bring together a highly influential group of leaders in the global meetings industry to network with their peers. Over the years the MLS has also been a fantastic showcase for some of Barcelona’s most stunning venues and I’m sure our guests will find the Teatre del Liceu the setting for another great event.”

Three awards will be presented at this year’s MLS: the ibtm world Lifetime Achievement Award, IAPCO (The International Association of Professional Congress Organisers) Collaboration Award and JMIC (Joint Meetings Industry Council) Power and Profile Award.

Kerry continues: “We are delighted to be hosting IAPCO and JMIC, who will this year be honouring some of our esteemed colleagues and members of the global meetings industry for their outstanding contributions.”

Attendees to the MLS will receive VIP badges and access to reserved seating for both keynote speaker sessions on Tuesday 28 November and Wednesday 29 November at ibtm world. This year Dame Stella Rimington, author and first female director general of the UK Secret Service, and Yancey Strickler, co-founder and CEO of crowdfunding website Kickstarter are ibtm world’s two high profile keynotes. Attendees to the Meetings Leadership Summit will also receive priority copies of the annual ibtm world Trends Watch Report.

This year, some 3,000 exhibiting companies representing over 150 countries will attend ibtm world, ensuring a comprehensive offering for meetings and events planners. Exhibitors range from destinations and conference centres to technology companies and suppliers from across the industry, and over 70,000 pre-scheduled meetings are set to take place over the three-day event.


ICCA: Best Marketing Award finalists announced for "biggest ICCA Congress ever"

Another very diverse mix of creative campaigns by leading ICCA member suppliers will compete for this year’s prestigious Best Marketing Award (BMA) live on stage on 14 November, during a plenary session of the ICCA Congress in Prague, Czech Republic, which is on schedule to be the biggest “congress on congresses” ever.

The finalists are:

Flanders Meeting & Convention Center Antwerp: “a room with a ZOO” destination marketing campaign
International Convention Centre Sydney (ICC Sydney): “Feeding Your Performance” new venue marketing campaign
Shocklogic: ESOT event marketing campaign with “Gaudino” the event mascot

A record number of applications were received by ICCA, following increased promotions by video and at ICCA’s Chapter meetings.

Chairman of the judges and BMA Moderator, Patrick Delaney of SoolNua said: “We are particularly delighted about the diverse nature of entries coming from different sectors of our industry and the creative ways in which they have found solutions to the challenges facing them. The BMA has become a unique centerpiece of the ICCA Congress, the only award in our industry that combines careful, detailed scrutiny of each entry by a team of past winners and other marketing experts with the voting input from hundreds of peers from around the world.”

As well as a detailed evaluation by an expert panel including past winners, the BMA finalists are judged by the live plenary audience at the ICCA Congress in Prague, consisting of their competitors and colleagues. The BMA session has become one of the most eagerly anticipated highlights of each year’s ICCA Congress.

The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by The Meetings Show and is open to ICCA members only.

Biggest “congress on congresses” ever

At the standard registration deadline, which expired last week, a record-number of over 1,000 ICCA member-suppliers and associations had already registered for this year’s 56th ICCA Congress, promising to make the this the biggest edition of an ICCA Congress ever.

For more information about the ICCA Best Marketing Award go to; for the ICCA Congress 2017 visit


Think hot business, inflatable rooms and Live Zone education…IMEX America 2017 to major on the power of experience

• Exhibitor diversity stronger than ever – to date almost 50 new booths and over 44 expanded booths

• Innovation attractions include inflatable domes and white space

• Brand new concept – Live Zone – brings ‘experiential’ front and center

Raising the experiential power of the 7th annual IMEX America, October 10–12 in Las Vegas, meeting pros from the US and around the world can expect to see and feel hundreds of fresh learning and design approaches they can “take back to the ranch”. They can also expect to meet even more exhibitors to connect and do business with, plus exposure to latest industry trends and issues.

The World of Meetings All in Vegas

During the IMEX week – which many buyers call one of the most productive of the year – over 3,200 organizations will highlight products, services, and destinations hailing from across North America and around the world and spanning all major meeting and event industry sectors, including incentive travel.

Pumping up the business value again this year, to date over 44 expanded booths and almost 50 entirely new booths are expected, with more to come before show time.

Those taking bigger booths for the 2017 edition include Hungary, Long Beach CVB, Panama, the Philippines, Tommy Bahama, Evenium, 3D Cruise Partners, IHG and the Greek National Tourism Organization to name a few.

Brand new to IMEX America this year are everyone from the Global Incentive DMC, Viking Cruises, the Connecticut Convention & Sports Bureau, Havana Strategies, Prince Hotels, Rwanda Convention Bureau, Moscow and Groups360 … to a wide range of tech players. They include PigeonLab Pte, Events Ready and Lead Interaction who will all be exhibiting in the show’s dedicated Tech Pavilion. 

Several companies are also hosting their own booths for 2017 after having been booth partners in the past including: Ray Ban Events, the Mob Museum, Turkish Airlines, Austin Convention & Visitors Bureau and the Diplomat Beach Resort.

Inflatable Rooms, White Space and brand new ‘Live Zone’

Equally dynamic as the business conducted at the show is the learning scene, and this year won’t disappoint in terms of new features and ideas.

Inflatable domes will be used for seminars and workshops at the Maritz sponsored Inspiration Hub - giving planners a vivid sense of potential meeting rooms of the future.

As a result, the Inspiration Hub is expanding in a new area next to the food court - Hall G. Alongside the growing Hub, IMEX is also launching a brand-new concept – the Live Zone. On Smart Monday, October 9, Gary Bordman, Chief Interactive Designer and founder of AE & EC will aim to spark creativity in a Live Zone Open House by showcasing LEGO furniture, games and more, all intended to inspire planners to step up their understanding and use of dynamic, interactive meeting and event experiences.

Then Tuesday – Thursday a number of performers and experiential artists will be showcased during Lunchtime Live Zone sessions from 11.30 am – 2.30 pm. These “free tasters” will allow planners to see, touch, hear and feel new-to-the-show products and services, each focused on creating lasting memories and deeper engagement. Sand Man, Joe Castillo Heidi Schwartz of Paint Your Event plus the song-writing team from Song Division will be among those demonstrating their unique skills and abilities. BYOL (bring your own lunch.)

Complimenting this emphasis on ‘the power of live’ is Thursday morning’s MPI keynote by Brent Bushnell, CEO of Two Bit Circus . As a master of interactive experiences and immersive entertainment, Bushnell’s presentation offers a chance to delve further into all aspects of this powerful trend. 

True to its talking point theme for 2017 - Purposeful Meetings - the IMEX team is offering a white space area close to the Inspiration Hub. ‘White space’ is the intentional design of time and space to allow people to chill out, clear their minds or take time to purposefully digest information. At IMEX attendees are also invited to use the IMEX white space to brainstorm with speakers.

Addressing this emerging topic in Tuesday’s MPI keynote will be Juliet Funt, CEO of WhiteSpace at Work . Funt is on a mission to embed the benefits of white space culture into organizations the world over. Her keynote will explain this unique, sanity-saving concept in detail; a rallying cry that super-stressed meeting planners are sure to respond to.

PCMA Business School urges ‘innovation more obtainable than you think’

Last but not least - and before the show floor even opens - Smart Monday, October 9, will encourage attendees to flex their innovation muscles at the ever popular PCMA Business School with Cleveland Justis, Executive Director of the UC Davis Institute for Innovation and Entrepreneurship. As an expert in getting ideas from the lab into the real world, Cleveland’s Business School session entitled “Innovation: It’s More Obtainable Than You Think” will focus on how to incorporate and increase innovation in day-to-day work.

Over 1,000 attendees traditionally take part in Smart Monday, powered by MPI. This unique pre-show education day features a diverse, high quality learning and development program, the majority of which is accredited.

Further details of what’s on at IMEX America 2017 can be found here.

Entry to IMEX America is free of charge and the education program is also free. Register online in advance or at the show on the day.

Download image of meetings taking place on the show floor.