Donnerstag, 15 November 2018
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Technological innovators invited to exhibit at new Tech Zone in IMEX America

As part of its aim to be a testing ground for new event technology, the IMEX Group is introducing the Tech Zone at IMEX America. New and innovative technology will be tried and tested by attendees in this new area of the show which takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas.

Companies offering ground-breaking or disruptive technology are invited to exhibit and present at the Tech Zone – for free. This opportunity is open to organisations who have never exhibited at IMEX America before and aims to provide opportunities for attendees to experience the latest developments and uncover new tools.

Companies are invited to contact James Johnson-Miller at Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!, director of event technology at the IMEX Group, with an email or video pitch explaining who they are, what they do, why their offering is important and what they can bring to the Tech Zone.

Carina Bauer, CEO of the IMEX Group, explains: “As part of our mission to educate and innovate we want to open up our show to new and exciting technology companies. If they’re breaking boundaries and innovating, we want to hear from them! So many of the benefits that technology can bring to our industry are still untapped potential; we want to help event planners at IMEX America this year to see and understand what technology can do for them.“

IMEX America takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, preceded by Smart Monday, powered by MPI, on October 15.

Register on


Hosted Buyer Invitation to Meetings Africa

Sandton Convention Centre, Johannesburg, South Africa 
25 February 2019 - Bonday
26 to 27 February 2019 – Meetings Africa

Meetings Africa is the leading MICE industry trade show on the African continent and we’re delighted to invite you as a hosted buyer to this prestigious event.

At Meetings Africa, you will find a perfectly organized industry trade show, matching top notch international standards, showcasing not only South Africa but rather the Southern African continent – and beyond!

You will find the most active South African – and African – suppliers to the MICE industry, all providing services on the high level, international, standards! Attending Meetings Africa for 2 days, will save you weeks in researching and connecting via internet and the phone from home!

To be accepted into the Meetings Africa Hosted Buyer Programme, you need to prove:

1. Must not have attended Meetings Africa in the past three years.
2. Attendance is limited to one buyer per organisation and only if you are:
  A recognised Incentive Travel House Executive/Senior Purchaser
  A recognised International Event Management Company Executive
  A Corporate Meeting Director/Senior Purchaser
  An Association President/Executive/Director of Conferences
  An Exhibition or Major Events Organiser
3. Your organisation has given you purchasing authority for placing meetings, events, incentive or business travel.
4. Your organisation consistently books meetings or incentive travel programmes outside of your geographic region, and proof of these is available on request for verification.
5. You and your organization are seriously considering placing an event in Africa within the next two years, or the next two meeting rotations (in terms of Associations).
6. You’re able to communicate well in the English language and have a willingness to engage with African suppliers
7. You commit to a minimum of 20 supplier appointments at Meetings Africa

As a Hosted Buyer at Meetings Africa, you will benefit from:

Complimentary economy-class flights and transfers.
Complimentary four- or five-star accommodation.
Access to the VIP Hosted Buyers Lounge and delicious lunches.
An invitation to attend a complimentary pre- or post-tour and explore a breath-taking South African destination.
A unique opportunity to meet key industry suppliers from more than 12 African countries.
Invitations to exciting networking events.
A personalised diary of meetings enabling you to have one-on-one meetings with key African suppliers, convention bureaus and tourism bodies.
For Associations, the opportunity to attend educational events that will enhance you and your Association.
Buyers who do not qualify for the full hosting package, may still qualify for a partial hosting which excludes return air tickets. Other benefits remain the same as above.

If you wish to attend Meetings Africa, please contact me by email – Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! to obtain application information and your personal application code. I am looking forward to meeting you in Johannesburg!


Germany: MEXCON 2018 - Successful digital transformation in events

German and international events professionals discussed effects of digital transformation on meetings and conferences in Wiesbaden – presentation of six theses about the platform economy as key industry challenge in the future

Headlined “Industry Challenges”, this year’s “Meetings Experts Conference” (MEXCON) focused on the digital transformation as the event industry’s main driver and discussed how digitalisation affects meetings, conferences and events.

Taking place last week in Wiesbaden’s brand new RheinMain CongressCenter, 450 meeting and event professionals from Germany and international guests of this year’s “ICCA Central European Chapter Summer Meeting” at MEXCON attended talks, interactive sessions and took part in on-site visits. Content was delivered in four strands revolving around marketing and communication in times of digital transformation, event tech between analogue and MICE 4.0, new ways of working and future industry perspectives in light of political and societal trends.

The more than 40 participants of the ICCA meeting not only had the opportunity to take part in the MEXCON programme. There was also a joint evening event as well as a joint keynote and panel discussion on “New Work”: Representatives of the GCB German Convention Bureau, ICCA, m:con congress and event agency and Warsaw Convention Bureau discussed how the digital transformation changes our ways of working and how this affects the events industry.

“Industry must seize opportunities opened up by digital transformation”

MEXCON is co-organised by the GCB German Convention Bureau and managing director Matthias Schultze stressed the role of meetings and conferences today: „Our world is changing faster than ever and lifelong learning is absolutely key in an environment that is shaped by the digital transformation. Meetings and conferences as major platforms for knowledge transfer can therefore take on an even more important role and need to seize the opportunities opened up by the digital transformation to future-proof our products and services.” The digital transformation was also in the focus of the GCB’s annual general members’ meeting that took place at MEXCON. Setting out what lies ahead, Schultze highlighted the organisation’s core concerns for the future: “At the GCB, we have identified six fields of action that we need to focus on in order to successfully handle the challenges brought about by the digital transformation. Amongst other things, we review new technologies, use agile methods and formats and implement analytical tools as part of our internal GCB processes."

Partner collaborations to move industry forward

Adding to its specific digital transformation market research portfolio, the GCB has also just initiated a new study together with cooperation partners EVVC (European Association of Event Centres) and VDVO (Association of Event Organisers) to investigate the effects of the platform economy as the key challenge for the meetings and conference industry in future and released six theses at MEXCON that highlight why the time to take action is now. See details on

MEXCON itself is also an example of successful collaboration within the industry and was launched as a joint project of the GCB and EVVC in 2012. Speaking at the event in Wiesbaden, outgoing EVVC president Joachim König took the opportunity to look back on the cooperation: “Our joint MEXCON success story is strong proof for how much you can make happen in our industry when embracing a collaborative approach. The GCB and EVVC can look back on a very successful time that is encouraging for the future of this event and other ideas and projects.”


IMEX America – Powering up for a ‘cascade of cool’

With doors closed on its most experiential and largest IMEX in Frankfurt to date, the IMEX team now turns its sights to IMEX America.

Free attendee and hosted buyer registration opens online today for IMEX America number eight. The show is set to shine with innovation and ingenuity in its usual setting of the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas from October 16 – 18, 2018, with Smart Monday, powered by MPI, on October 15.

There will be once again be an enormous range of opportunities to do business, to discover new destinations, hotels, services and technologies, to learn about the latest ideas and trends and to make connections with industry contacts.

There will also be some eye-opening and mind-opening innovations to extend and disrupt traditional concepts of meetings and events. In Frankfurt, one observer described the line-up of new formats and experiences as a ‘cascade of cool’. With IMEX America expanding into larger halls for 2018, IMEX partners and exhibitors will have plenty of room to demonstrate their inventiveness and flex their marketing muscles.

C2 International makes Las Vegas debut at IMEX America

With experiential events dominating this year’s business landscape, IMEX America will showcase a wealth of new ideas to planners who are constantly under pressure to deliver new thinking and fresh design. One of the outstanding proponents of these radical, challenging and inspiring new experiences will be C2 International, the ground-breaking experts in innovative business conference. As a result of a new partnership with the IMEX Group, C2 will be bringing its Learning Labs to Las Vegas, providing a further indication of the IMEX commitment to encouraging creativity in the industry.

The show will be preceded on October 15 by Smart Monday, powered by MPI, when a vast number of meetings professionals will arrive in Las Vegas for a day full of professional development events. Association Evening, the Executive Meetings Forum, PCMA Business School and the Association Leadership Forum (created by ASAE) are among the activities which, along with an extensive program of learning arranged by IMEX strategic partner MPI, will provide educational sessions to suit many needs and specific interests.

IMEX America is well-known for providing many networking opportunities at popular co-located events including the Shamrock Invitational, SITE Nite North America, the Events Industry Council Hall of Leaders & Pacesetters Awards Celebration plus MPI Foundation Rendezvous.

Register today:


For more information on IMEX America 2018 please visit


MITM Americas HAVANA – Hosted Buyer Approval Procedure Starts After More Than 500 Applications to the Programme

MITM Americas 22nd edition taking place in Havana, Cuba from 18 to 20 September 2018 is one of the most prestigious and longest established events in the meetings industry. The format offers hosted buyers and industry suppliers a great mix of business meetings, information and networking opportunities.

Following to the event, hosted buyers may attend one of the two post-tours – Cayo Santa María or Varadero – to amplifying destination knowledge and experiencing first-hand infrastructure, hotels and venues suitable for their events.

The event organizer – G.S.A.R. Marketing – has already started the difficult task of reviewing the more than 500 hosted buyer applications from 57 countries to identifying and approving the 100 international buyers to attend the event – being held for the 3rd time in Cuba this September.

MITM Americas Havana will take place in the emblematic Hotel Meliá Cohiba. Event sponsors are Meliá Hotels International, MINTUR, Ecotur, Enjoy Cuba, Iberostar Hotels and Kempinski.

So far, the approved buyers from 36 countries represent an appealing mix of

19% Corporate
27% incentive agencies
25% meeting planners
10% international associations
19% tour operators

Attending buyers will enjoy their agenda with up to 30 pre-established appointments and the superb networking program designed to creating strong business ties between the delegates. In addition, the delegates at MITM Americas HAVANA 2018 will have the opportunity to interacting with the delegates of the ACTUAL Congress – a unique opportunity to extending your network and creating even better connections supporting your business needs! Find information about the ACTUAL Congress at

The application for MITM Americas HAVANA remains open until the approval process ends.

MITM Americas Havana,
Havana, Cuba
18 - 21 September 2018