Montag, 23 April 2018
A+ R A-

IMEX Group and C2 International announce powerful new joint partnership that pushes boundaries

C2 International, the ground-breaking leader in business conferences, has partnered with the IMEX Group in a joint effort to drive innovation and creativity throughout the meetings and events sector.

The three-year agreement represents the first time that C2 International has partnered with another event. The partnership aligns the visions of both organisations through dedicated events at IMEX shows as well as on-going opportunities and content throughout the year.

The aim of the partnership between the IMEX Group and C2 International is to educate and inspire the meetings and event industry and to further the missions of both organisations, particularly in relation to driving innovation and creativity.

Carina Bauer, CEO of the IMEX Group, explains:“We're really excited about the steps C2 International is taking to share fresh perspectives on running events. Both of our organisations share a firm belief in the power of face to face events and recognise the need for cutting-edge innovation in order for events to become even more powerful and relevant in the future."

“At IMEX, our mission is to unite and advance the meetings industry, helping every single audience within it to increase their skills and knowledge and to push for innovation that generates fresh value. Our partnership with C2 International certainly helps us to fulfil this. With everything we do, our goal is to offer new and creative experiences and education for all our show participants in Frankfurt and America, and we look forward to working with the ground-breaking team at C2 International to deliver this.”

“We’re thrilled to be partnering with IMEX, who has certainly earned its place as an industry leader in the global meetings sector,” says Martin Enault, President and CEO of C2 International, Asia Pacific.

“It’s a fantastic opportunity for C2 International to share our expertise in creating transformative and immersive events in the cities of Frankfurt and Las Vegas around IMEX shows. IMEX and C2 share a similar vision; we are both dedicated to innovating in the event space and believe wholeheartedly that success stems from creating powerful connections between people.”

Watch our interview with Carina Bauer who explains how the new partnership will drive innovation in the meetings industry.

IMEX will take place in Frankfurt, Germany from 15 – 17 May, 2018.


The Asia-Pacific Incentives and Meetings Expo (AIME) 2018 concludes its 26th show in Melbourne

The buyers and suppliers including 25 new exhibitors have concluded two jam-packed days of networking and business meetings at AIME 2018.

On the evening of day one, the popular Networking Hour saw the Northern Territory Convention Bureau host delegates on their stand with uniquely themed Territorian-styled beverages and canapes, such as lemon myrtle-infused feta with green ants and crocodile kabana.

Long-time exhibitor Shahnaz Bakhshay, Director of Sales, TFE Hotels, stated that AIME had delivered a lot of great quality buyers this year – helping them secure sound leads.

Whilst AIME has enjoyed 26 years, it still attracts new buyers and sellers every time, with 2018 seeing an increase in the number of first-time-exhibitors on the show floor.

For the first time, QuizzaMe Australia, showcased their interactive trivia product one without pens or paper in sight - just wireless buzzes. “As a first-time exhibitor we are very happy with the level of interest and have made lots of new connections. It’s been a chance to talk about our product in the events space. It’s been easy, running demo games and bringing some fun to AIME. We’ve met some great people, who are our perfect target market and we are very excited about all the potential new business. We're already looking forward to next year,” said Quiz Master Paul.

Highlights from day two included:

    • Tourism New Zealand, held their annual VIP breakfast on the 100% Pure New Zealand stand with approximately 120 attendees. They revealed insights from their in-depth report: Art of Excellence at Association Events
    • Rentertainment wowed delegates with their VR Pit Stop Challenge, a custom-built virtual reality experience specifically built for the Formula 1. The game puts two people head-to-head testing speed and accuracy
    • Cvent’s Express Challenge invited delegates to create an event, launch a website and print a badge in record time. The quickest time recorded at AIME was 9 minutes and 30 seconds. The current global record is 6 minutes and 9 seconds
    • During last night’s Networking Hour, the AIME community acknowledged Jo-Anne Kelleway, Founder of Info Salons, as this year’s 2018 Industry Person of the Year, for her significant contributions and innovations to the events industry

AIME is owned by Melbourne Convention Bureau. 2018 was the last AIME managed by Reed Travel Exhibitions; in 2019, AIME will be organized by Talk2 Media and Events.

The new organizer announced some changes to the concept. These include specific focus on the hosted buyer program to ensure it can deliver quality, quantity and a good geographic split of buyers from around the Asia-Pacific region. Talk2 ME has identified the number of buyers, by industry and geography, that it intends to bring to the event next year. Talk2 Media & Events CEO Matt Pearce stated “The event must reflect the Asia-Pacific region, and we will be working closely with a number of intermediaries to identify and invite key players in the region to join us as part of the 2019 Hosted Buyer Program.”

Change will also be implemented within the education offering at the event, expanding the range of education offered to include both individual and industry development across the Monday, Tuesday and Wednesday of the event. The significant change will be that the education will be offered to all attendees, across all 3 days. Pearce noted that they were in discussion with recognised industry associations, both locally and internationally, to provide meaningful education across a broad range of subjects.

Another major initiative announced was the introduction of additional networking opportunities in 2019. These include networking sessions on the show floor each day of the event as well as a new offering on the Tuesday evening. ‘We are a face-to-face industry that thrives on personal networks and we must have the opportunity to encourage people to meet, do business and importantly, have fun!” Pearce explained. “New management will always look through a different lens and we will be working closely with Melbourne Convention Bureau to create the region’s best event for our industry...”

AIME 2019 will take place from 19 – 20 February 2019 in Melbourne, Australia and you may already register your interest on


Association Day at IMEX in Frankfurt set to deliver current and compelling discussions for association professionals

“Sharing experiences and meeting new people is incredibly valuable and it’s a great way to learn. I hope to implement much of what I’ve discovered at Association Day into my own organisation.” Vadim Garbarchuk, The Business Travel Association of Ukraine explains why Association Day at IMEX in Frankfurt remains a must-do for association event professionals.

IMEX Association Day, the annual event exclusively for association professionals, will feature a highly topical and extensively researched programme when it takes place on Monday 14 May, the day before IMEX in Frankfurt.

The programme’s three different streams allow attendees to tailor the day to suit their individual requirements. Each session is expertly curated and designed to get to the ‘nuts and bolts’ of each topic using case studies and open discussions. The aim is for attendees to leave armed with new ideas to put into action.

The Association Management Stream, chaired by ASAE, has been specifically designed for those in senior positions. Member engagement, volunteer management and strategic governance - covering board management and succession planning – are just some of the topics to be discussed. For example, Lakisha Ann Woods from the National Association of Home Builders is set to cover how to use social media to attract younger members and drive engagement on a global scale. Association Day at IMEX

Meetings and Events Stream A, chaired by ICCA, covers 'legacy' - IMEX’s talking point for 2018 – innovation and engagement, building a community and building partnerships with convention bureaux. Paul Vallee from Best Cities chairs a discussion on the importance of legacy, focusing on how to deliver a ‘beyond tourism’ impact. The ICCA Congress is being discussed as a case study in the session on ‘building a homogenous community at your annual meeting’, looking at engaging first time delegates using elements of event design and format.

Meetings and Events Stream B addresses budget management and negotiation skills, security and risk management, sponsorship and programme content development. Nicole Leida from the National Cancer Research Institute covers all elements of supplier negotiation including ways to make maximise the budget. A ‘spotlight on sponsorship’ session looks at how to create compelling packages and develop relationships into long term, profitable commercial partnerships.

Each session is case study led with the emphasis on sharing best practice. Time for peer to peer discussion and networking is also factored into the day.

Carina Bauer, CEO of the IMEX Group, explains: “The new programme for Association Day has been shaped by feedback from association professionals across the world. We’re therefore confident that the content is timely and relevant – with expert-led discussions on topical issues, delivering a direct business benefit.”

Open to all levels of association professionals registered to attend IMEX as either hosted buyers or visitor buyers, Association Day offers a valuable opportunity for peer to peer education and networking, allowing participants to understand the successes and challenges faced by other associations.

The free afternoon of education will be followed by the popular networking reception, Association Evening, which launches the start of IMEX in Frankfurt. This takes place at a new venue - Depot 1899, a historic tram depot developed into a modern bar and restaurant.

For more details about Association Day and to register your interest, see here.

IMEX in Frankfurt takes place 15 – 17 May 2018.


Meetings Africa 2018 – total commitment to the MICE industry!

Last week, Meetings Africa 2018 opened its doors at Sandton Convention Center and once again the meetings industry created its vibrant buzz throughout the convention center and the surrounding hotels.

The South African government reshuffle during the night ahead of the opening day with it’s change of ministers might have caused a little slippage of the opening ceremony, but the old and new government’s commitment to the industry was repeatedly pointed out!

The 13th edition of the pan-african business events trade show launched and roared –with 3,000 delegates creating new connections and maintaining existing ones in it’s constructive environment if global buyers and African suppliers and associations – contributing to the important economic growth of South Africa and the African continent.

Ms Toko Xasa, the outgoing Minister of Tourism and incoming Minister of Sports stated “Currently, the business tourism market generates 252,000 direct and indirect jobs per annum and contributes R115b to the South African economy. President Ramaphosa is indeed correct, that the tourism sector is an engine for economic development through foreign exchange earnings and the creation of direct and indirect employment. This means that indeed, tourism does present the opportunity and potential to double the growth and job opportunity figures, as per the call by his Excellency, President Ramaphosa. It is therefore no surprise that the tourism sector has been mandated to double its efforts by creating an additional 700,000 jobs.”

She further pointed out the importance of engagement, networking, partnership and collaboration being the chance to further grop and develop the regions meetings industry. She went on stating:

“The theme of Meetings Africa 2018 is "Shared Economies" and so I would like to invite you to use this opportunity to explore commonalities, share expertise and forge partnerships with each other to bring about prosperity for your business, the industry and the continent as a whole, which is in line with the spirit of advancing together, in the year of Nelson Mandela. The meetings africa 2018 theme is about shared economies, as a tool to boost and stimulate collaborative African growth.”

We will continue to cover Meetings Africa for you and the upcoming editions of MICE:destination will include coverages on the water management insights in Cape Town – which turned into the world leader of managing water crisis; about the year of Nelson Mandela – who would have turned 100 years in 2018 – and – of course – we’ll bring update you in our In:Focus coverage on the site inspections in Cape Town and the Western Cape Province as well as the beautiful City of Port Elizabeth in the Eastern Cape Province.


MITM Americas 2018 – Save the Dates!

18 – 21 September 2018, Havana, Cuba

GSAR Marketing / MITM Events announced the 22nd edition of MITM Americas, the most influential tradeshow in America and the Caribbean of B2B MICE tourism, to be held from 18 to 21 September in the magical city of Havana, Cuba.

MITM Americas Havana is sponsored by the Cuban Ministry of Tourism (MINTUR), Melia Cohiba, Ecotur & Skedio Group.

Cuba, for the third time, places its trust in MITM Americas to promote the country internationally as one of the foremost destinations for the meetings tourism sector.

GSAR Marketing successfully organized MITM Americas since 1997 making it the oldest international MICE trade show in America and the Caribbean. Designed for professionals of the business events sector with scheduled B2B appointments and a high-quality networking program the event establishes close contact between all participants.

48 tradeshows - 34 cities - 18 countries

MITM Events has demonstrated throughout the years that all its editions maintain MITM´s high hosted buyer quality thanks to the company’s strict vetting procedures. Only high-profile buyers with profound business potential are eligible to participate.

The two tradeshows previously held in Cuba - Varadero (2004) and Havana (2009) - created a notable contribution to Cuba’s development in the MICE segment. Progress and development of Cuban tourism is being recognized internationally, making this a country of opportunity for the world’s MICE organizers.

Cuba - the Greater Antilles archipelago’s largest island is highly attractive in many aspects – its history, culture, gastronomy, hotel infrastructure and – not least – as an outstanding, unique destination in tourism.

This year Cuba was awarded with the "Premio Excelencias Turísticas" as one of the safest tourism destinations which emphasizes the country’s constant effort towards evolving as an international destination.

The website will be updated during this week, hosted buyer applications are expected to open around mid-March.