Samstag, 18 Januar 2020
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Meetings Africa 2018 – total commitment to the MICE industry!

Last week, Meetings Africa 2018 opened its doors at Sandton Convention Center and once again the meetings industry created its vibrant buzz throughout the convention center and the surrounding hotels.

The South African government reshuffle during the night ahead of the opening day with it’s change of ministers might have caused a little slippage of the opening ceremony, but the old and new government’s commitment to the industry was repeatedly pointed out!

The 13th edition of the pan-african business events trade show launched and roared –with 3,000 delegates creating new connections and maintaining existing ones in it’s constructive environment if global buyers and African suppliers and associations – contributing to the important economic growth of South Africa and the African continent.

Ms Toko Xasa, the outgoing Minister of Tourism and incoming Minister of Sports stated “Currently, the business tourism market generates 252,000 direct and indirect jobs per annum and contributes R115b to the South African economy. President Ramaphosa is indeed correct, that the tourism sector is an engine for economic development through foreign exchange earnings and the creation of direct and indirect employment. This means that indeed, tourism does present the opportunity and potential to double the growth and job opportunity figures, as per the call by his Excellency, President Ramaphosa. It is therefore no surprise that the tourism sector has been mandated to double its efforts by creating an additional 700,000 jobs.”

She further pointed out the importance of engagement, networking, partnership and collaboration being the chance to further grop and develop the regions meetings industry. She went on stating:

“The theme of Meetings Africa 2018 is "Shared Economies" and so I would like to invite you to use this opportunity to explore commonalities, share expertise and forge partnerships with each other to bring about prosperity for your business, the industry and the continent as a whole, which is in line with the spirit of advancing together, in the year of Nelson Mandela. The meetings africa 2018 theme is about shared economies, as a tool to boost and stimulate collaborative African growth.”

We will continue to cover Meetings Africa for you and the upcoming editions of MICE:destination will include coverages on the water management insights in Cape Town – which turned into the world leader of managing water crisis; about the year of Nelson Mandela – who would have turned 100 years in 2018 – and – of course – we’ll bring update you in our In:Focus coverage on the site inspections in Cape Town and the Western Cape Province as well as the beautiful City of Port Elizabeth in the Eastern Cape Province.