Samstag, 18 Januar 2020
A+ R A-

The Asia-Pacific Incentives and Meetings Expo (AIME) 2018 concludes its 26th show in Melbourne

The buyers and suppliers including 25 new exhibitors have concluded two jam-packed days of networking and business meetings at AIME 2018.

On the evening of day one, the popular Networking Hour saw the Northern Territory Convention Bureau host delegates on their stand with uniquely themed Territorian-styled beverages and canapes, such as lemon myrtle-infused feta with green ants and crocodile kabana.

Long-time exhibitor Shahnaz Bakhshay, Director of Sales, TFE Hotels, stated that AIME had delivered a lot of great quality buyers this year – helping them secure sound leads.

Whilst AIME has enjoyed 26 years, it still attracts new buyers and sellers every time, with 2018 seeing an increase in the number of first-time-exhibitors on the show floor.

For the first time, QuizzaMe Australia, showcased their interactive trivia product one without pens or paper in sight - just wireless buzzes. “As a first-time exhibitor we are very happy with the level of interest and have made lots of new connections. It’s been a chance to talk about our product in the events space. It’s been easy, running demo games and bringing some fun to AIME. We’ve met some great people, who are our perfect target market and we are very excited about all the potential new business. We're already looking forward to next year,” said Quiz Master Paul.

Highlights from day two included:

    • Tourism New Zealand, held their annual VIP breakfast on the 100% Pure New Zealand stand with approximately 120 attendees. They revealed insights from their in-depth report: Art of Excellence at Association Events
    • Rentertainment wowed delegates with their VR Pit Stop Challenge, a custom-built virtual reality experience specifically built for the Formula 1. The game puts two people head-to-head testing speed and accuracy
    • Cvent’s Express Challenge invited delegates to create an event, launch a website and print a badge in record time. The quickest time recorded at AIME was 9 minutes and 30 seconds. The current global record is 6 minutes and 9 seconds
    • During last night’s Networking Hour, the AIME community acknowledged Jo-Anne Kelleway, Founder of Info Salons, as this year’s 2018 Industry Person of the Year, for her significant contributions and innovations to the events industry

AIME is owned by Melbourne Convention Bureau. 2018 was the last AIME managed by Reed Travel Exhibitions; in 2019, AIME will be organized by Talk2 Media and Events.

The new organizer announced some changes to the concept. These include specific focus on the hosted buyer program to ensure it can deliver quality, quantity and a good geographic split of buyers from around the Asia-Pacific region. Talk2 ME has identified the number of buyers, by industry and geography, that it intends to bring to the event next year. Talk2 Media & Events CEO Matt Pearce stated “The event must reflect the Asia-Pacific region, and we will be working closely with a number of intermediaries to identify and invite key players in the region to join us as part of the 2019 Hosted Buyer Program.”

Change will also be implemented within the education offering at the event, expanding the range of education offered to include both individual and industry development across the Monday, Tuesday and Wednesday of the event. The significant change will be that the education will be offered to all attendees, across all 3 days. Pearce noted that they were in discussion with recognised industry associations, both locally and internationally, to provide meaningful education across a broad range of subjects.

Another major initiative announced was the introduction of additional networking opportunities in 2019. These include networking sessions on the show floor each day of the event as well as a new offering on the Tuesday evening. ‘We are a face-to-face industry that thrives on personal networks and we must have the opportunity to encourage people to meet, do business and importantly, have fun!” Pearce explained. “New management will always look through a different lens and we will be working closely with Melbourne Convention Bureau to create the region’s best event for our industry...”

AIME 2019 will take place from 19 – 20 February 2019 in Melbourne, Australia and you may already register your interest on