Freitag, 13 Dezember 2019
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Germany: MEXCON 2018 - Successful digital transformation in events

German and international events professionals discussed effects of digital transformation on meetings and conferences in Wiesbaden – presentation of six theses about the platform economy as key industry challenge in the future

Headlined “Industry Challenges”, this year’s “Meetings Experts Conference” (MEXCON) focused on the digital transformation as the event industry’s main driver and discussed how digitalisation affects meetings, conferences and events.

Taking place last week in Wiesbaden’s brand new RheinMain CongressCenter, 450 meeting and event professionals from Germany and international guests of this year’s “ICCA Central European Chapter Summer Meeting” at MEXCON attended talks, interactive sessions and took part in on-site visits. Content was delivered in four strands revolving around marketing and communication in times of digital transformation, event tech between analogue and MICE 4.0, new ways of working and future industry perspectives in light of political and societal trends.

The more than 40 participants of the ICCA meeting not only had the opportunity to take part in the MEXCON programme. There was also a joint evening event as well as a joint keynote and panel discussion on “New Work”: Representatives of the GCB German Convention Bureau, ICCA, m:con congress and event agency and Warsaw Convention Bureau discussed how the digital transformation changes our ways of working and how this affects the events industry.

“Industry must seize opportunities opened up by digital transformation”

MEXCON is co-organised by the GCB German Convention Bureau and managing director Matthias Schultze stressed the role of meetings and conferences today: „Our world is changing faster than ever and lifelong learning is absolutely key in an environment that is shaped by the digital transformation. Meetings and conferences as major platforms for knowledge transfer can therefore take on an even more important role and need to seize the opportunities opened up by the digital transformation to future-proof our products and services.” The digital transformation was also in the focus of the GCB’s annual general members’ meeting that took place at MEXCON. Setting out what lies ahead, Schultze highlighted the organisation’s core concerns for the future: “At the GCB, we have identified six fields of action that we need to focus on in order to successfully handle the challenges brought about by the digital transformation. Amongst other things, we review new technologies, use agile methods and formats and implement analytical tools as part of our internal GCB processes."

Partner collaborations to move industry forward

Adding to its specific digital transformation market research portfolio, the GCB has also just initiated a new study together with cooperation partners EVVC (European Association of Event Centres) and VDVO (Association of Event Organisers) to investigate the effects of the platform economy as the key challenge for the meetings and conference industry in future and released six theses at MEXCON that highlight why the time to take action is now. See details on

MEXCON itself is also an example of successful collaboration within the industry and was launched as a joint project of the GCB and EVVC in 2012. Speaking at the event in Wiesbaden, outgoing EVVC president Joachim König took the opportunity to look back on the cooperation: “Our joint MEXCON success story is strong proof for how much you can make happen in our industry when embracing a collaborative approach. The GCB and EVVC can look back on a very successful time that is encouraging for the future of this event and other ideas and projects.”


MITM Americas HAVANA – Hosted Buyer Approval Procedure Starts After More Than 500 Applications to the Programme

MITM Americas 22nd edition taking place in Havana, Cuba from 18 to 20 September 2018 is one of the most prestigious and longest established events in the meetings industry. The format offers hosted buyers and industry suppliers a great mix of business meetings, information and networking opportunities.

Following to the event, hosted buyers may attend one of the two post-tours – Cayo Santa María or Varadero – to amplifying destination knowledge and experiencing first-hand infrastructure, hotels and venues suitable for their events.

The event organizer – G.S.A.R. Marketing – has already started the difficult task of reviewing the more than 500 hosted buyer applications from 57 countries to identifying and approving the 100 international buyers to attend the event – being held for the 3rd time in Cuba this September.

MITM Americas Havana will take place in the emblematic Hotel Meliá Cohiba. Event sponsors are Meliá Hotels International, MINTUR, Ecotur, Enjoy Cuba, Iberostar Hotels and Kempinski.

So far, the approved buyers from 36 countries represent an appealing mix of

19% Corporate
27% incentive agencies
25% meeting planners
10% international associations
19% tour operators

Attending buyers will enjoy their agenda with up to 30 pre-established appointments and the superb networking program designed to creating strong business ties between the delegates. In addition, the delegates at MITM Americas HAVANA 2018 will have the opportunity to interacting with the delegates of the ACTUAL Congress – a unique opportunity to extending your network and creating even better connections supporting your business needs! Find information about the ACTUAL Congress at

The application for MITM Americas HAVANA remains open until the approval process ends.

MITM Americas Havana,
Havana, Cuba
18 - 21 September 2018


MITM Americas HAVANA will be celebrated at Meliá Cohiba in the Cuban capital

18-21 September, 2018 in Havana, Cuba

The 22nd edition of MITM Americas will be coming this September to Havana. For the third time in its history, the Greater of the Antilles will be the one to host the most influential MICE event of America and The Caribbean, pioneer in the concept of B2B. For the second time, the emblematic Meliá Cohiba Hotel, epicenter of meetings tourism in Havana, will be the primary venue and sponsor of the event. MINTUR, Iberostar Hotels, Kempinski Hotels, Ecotur, Palco and Enjoy Cuba, among others, will be sponsors too.

To this date, almost 400 international buyers have been registered (Europe, USA, Canada, Latin America) originating from: Corporate companies, incentive houses, international associations, tour operators, events, congresses and fairs organizers. Following our strict vetting process and staying loyal to our slogan "Quality oriented trade shows", only the 100 buyers with the greatest business potential will be chosen to participate.

MITM Americas is a strictly business-oriented trade show, thus visitors are not allowed to participate, avoiding hall sellers and ensuring that pre-established appointments are fulfilled to 99.9%. The appointment schedule is topped off with an exclusive official networking program, that together with 30 pre-established appointments, allows all exhibitors a direct contact with all buyers.

Discover Cuba!

Buyers will have the opportunity to discover the charms of the magical city of Havana and the glorious mix which compose its colorful structure and its exotic culture. Furthermore, you will be able to complete your visit to The Pearl of The Caribbean with one of two post-tours offered to buyers and press:

Cienfuegos, Santa Clara and 2 nights all-inclusive in Meliá Las Dunas Hotel.
The Bacunayaga overlook, the Castle of San Severino and 2 nights all-inclusive in Paradisus Hotel in Varadero.


Registration Opens for Africa Tourism Leadership Forum, Accra, Ghana: 30 – 31 August 2018

The Ghana Tourism Authority (GTA) in collaboration with Africa Tourism Partners (ATP) and its lead partner Grant Thornton have opened registration for the Inaugural Africa Tourism Leadership Forum and Awards 2018 today. As a Pan-African project, this is the first-ever Africa travel and tourism industry gathering designed by Africans, for Africans and to be hosted in Africa. The Forum will convene global and African Travel and Tourism business leaders, thought leaders, ministers, policymakers, tourism authorities, investors, destination marketing organisations, travel trade and media to deliberate on initiatives to enhance intra-Africa travel and growth in tourism industry across the continent.

The Forum and Awards will take place from 30 to 31 August 2018 at the Accra International Conference (AICC), Ghana. It will host more than 30 distinguished experts including Hon. Minister Catherine Abelema Afeku, targeted Africa Ministers responsible for Tourism, Ms. Elcia Grandcourt of UNWTO, Ms. Virginia Messina of World Travel and Tourism Council (WTTC), Mr. Vincent Oparah of NEPAD (Africa Union), Ms. Gillian Saunders former Deputy CEO of Grant Thornton and Advisor to South Africa Minister of Tourism, Prof. Marina Novelli of University of Brighton, Mr. Miller Matola, Former CEO of Brand South Africa, Dr. Kobby Mensah, Mr. Jerome Touze of Travelstart, Ms. Rosette Rugamba of Songa Africa, Mr. Akwasi Agyeman of Ghana Tourism Authority, Ms. Carmen Nibigira of Horwath PTL and East Africa Platform, Ms. Carol Hay of Caribbean Tourism Organisation (CTO), Aaron Munetsi of South Africa Airways (SAA) and more.

“We are very excited about the level of enthusiasm we have received from speakers, supporting partners and attendees for this unique conference and the masterclass,” says Akwasi Agyeman, CEO of Ghana Tourism Authority. “We look forward to bringing together the many global and African Travel and Tourism leaders to Ghana for a substantive discussion on thought and innovation leadership, progressive policies, intra-travel Africa, air access, business tourism, innovation and other real-world solutions to key issues facing the industry, as well as the opportunities it presents today.” He highlights.

The programme for the Forum is as follows:

30 August - CEOs’ and Executives Breakfast function
30 August - Masterclass in sustainable tourism product development and business tourism
31 August - Africa Tourism Leadership Forum and Awards Dinner

To register or for further information kindly contact

South Africa Ghana

Ms. Tes Proos
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! | Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! 
Tel: +27 (0) 84 682 7676 | +27 (0) 21 551 3305

Ms. Doris Delong
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Tel: +233 20 222 2078 | +233 24 412 000


World MICE Day 2018 - Hosted Buyer Programme

25-27 October, 2018 in Qingdao, China

World Mice Day 2018 will provide participants with unique, unprecedented networking opportunities. There are endless opportunities for delegates to connect with representatives of CVBs, decision makers, senior buyers and exhibitors from China and around the world. Be it in a relaxing atmosphere or in formal conversation, WMD helps achieving the goals.

Qingdao Pre-Inspection

In addition to the abundant business opportunities, WMD offers a great chance for hosted buyers to experience Qingdao MICE suppliers. Join the Qingdao MICE Inspection activities to explore the Qingdao business circle, experience high-quality sites and services. This is the most efficient way to connect with the Qingdao MICE suppliers.

Hosted Buyer Ice Breaker

The Hosted Buyer Ice Breaker is a perfect social occasion that WMD is offering for hosted buyers before the event officially starts. Enjoy excellent cuisine in an easy atmosphere after your long-distance travel while connect with other buyers.

Gala Dinner

The exceptional WMD gala dinner will be celebrated on the beach. After a day' s work, this big party is a must-enjoy for WMD guests. Delight in the world-class show, open bar, fantastic location, industries best and brightest from the globe ... WMD promises you an unprecedented grand gathering which could enhance your experience.

Qingdao Post-Fam Trip

The organizing committee arranged site visits for the buyers to fully experience Qingdao MICE industry resources and improve the recognition of the city. Hosting World MICE Day 2018 and the related networking and conference events will enhance the international reputation of Qingdao, but also drive the innovation of local partners to the international MICE industry.

It's your turn to take advantage of this extraordinary event! Find details and the hosted buyer application information on