Donnerstag, 17 Oktober 2019
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More business meetings and learning than ever at record-breaking IMEX America

The eighth IMEX America set a series of new records.

The largest ever IMEX, expanding into an additional hall, created space for over 3,500 exhibitors representing 150 countries. A significant factor in this growth was the arrival of more than 60 new booths while 81 booths took larger spaces. Extending into a third hall has benefited the show in many ways. Carina Bauer, CEO of the IMEX Group said; “It’s allowed the investment made by exhibitors in colorful, creative booths to shine through. Many have chosen to immerse IMEX America attendees in their culture, legacy and values.”

“Also, the Inspiration Hub, the Live Zone and the food court are now on the show floor, bringing everything together in one place.”

A record of over 13,000 participants took part in the event, and among them were 6,000 plus attendees including more than 3,300 hosted buyers. Over 70,000 appointments were made, including 64,000 individual appointments and booth presentations – an increase of 7 per cent. In addition, 70 per cent of appointments had RFPs attached.

The show this week also further expanded the range of its features. By offering a remarkably large and diverse range of experiences, it met the growing demand for interactive live experiential activities that are redefining the scope of the industry itself. From C2 International’s Cloud Lab and the wide variety of engaging concepts in the Live Zone to the Zen Space and trying out event technology in the Tech Zone, there were new experiences right across the show floor.

Exhibitors and buyers noticed a vibrancy which Kirstin Gibson, SVP of Spargo captured when observing “there’s great energy coming from the attendees – it’s inspiring.”

Landmark week for the industry


“This has also been a landmark week for our industry” said IMEX Group chairman Ray Bloom. “Yesterday’s announcement at IMEX America that globally, business events generate over $1 trillion in direct spending, matching the consumer electronics sector in size, puts its economic contribution into clear perspective and places it among the world’s leading business markets.

“The research, the Global Economic Significance of Business Events, reflects great industry co-operation, led by the Events Industry Council.”

The week began with Smart Monday, powered by MPI. Smart Monday’s carnival theme and the Six Star Innovation & Experience Lab, including Sophia the life-like robot, added new interactive elements.

The Association Leadership Forum, created by ASAE, brought together over 120 association CEOs and executives on Monday while the Executive Meeting Forum for corporate meetings strategists attracted 40 senior executives from companies including EY Group, McDonalds and Wells Fargo.

Together with the SITE Young Leaders Conference, these events on Smart Monday drew more than 1,000 meeting professionals to the show for this day dedicated to learning.

At the first MPI keynote Julius Solaris, editor of Event MB shared fascinating and often moving revelations around legacy, with excerpts from “The Power of Events – 29 Inspiring Examples to increase the Impact of Your Events and Create a Long-lasting Legacy” - an extensive IMEX research report produced by Event MB. The new white paper, published in association with ProColombia, is now available to be downloaded at Interest in this has been remarkable – the report has been downloaded by more than 1,600 people.

Legacy comes to life

The legacy theme, the IMEX Talking Point for this year, was also reflected in education sessions, through many sustainability and CSR initiatives, in the Future Leaders Forum and particularly by the Legacy Wall on the show floor where exhibitors, partners and IMEX staff shared their stories and thoughts about their legacy.

IMEX America maintained its commitment to reducing waste and supporting the local Las Vegas community. The show encouraged participants to avoid single use plastic products, to make use of water refill stations, to donate books to a local literacy project and to build hygiene kits for Clean the World.

The focus on health and wellbeing continued with the annual #IMEXrun, guided meditation sessions led by mindfulness expert Lee Papa and, new this year, through the Caesars Forum Walking Challenge by Heka Health, encouraging attendees to count their steps.

The education program also achieved several new records. 256 education sessions delivered by 150 speakers, equal numbers of men and women, took place during the week, of which 96% were assigned with CEs for CMP certification, the highest ever percentage.

IMEX America is widely known for its networking opportunities. More than 30 IMEX and partner events including Association Evening, Site Nite North America, MPI Foundation Rendezvous, the EIC Hall of Leaders Reception and Shamrock Invitational Golf Classic brought thousands of people together as well as raising hundreds of thousands of dollars for industry foundations.

Ray Bloom added, “I’d like to thank all our industry partners for their continuing support. This has been a tremendous week for business, for the industry and for the future of meetings and events. The worldwide industry has been in Las Vegas this week and I look forward to welcoming everyone back to Sands Expo again in just 11 months - IMEX America will take place on September 10 – 12 in 2019 and in 2020 from September 15 – 17.”


Five experiences coming to life at IMEX America

Here are five experiences to keep an eye out for at the Sands Expo once the 2018 edition of IMEX America opens, starting with Smart Monday, on October 15. The full business bonanza of the trade show runs October 16 -18.

Recent research carried out by MPI Outlook for the IMEX Group showed that more than two thirds (69 per cent) of event planners expect to include experiential elements in their meetings and conventions from now on, while a further 16 per cent plan to add them in a year or two. For the 5 per cent expecting to introduce them in three years or more, IMEX America is likely to prove that’s just too late; attendee expectations are higher than ever and growing every day, fuelled by exceptional live experiences now available at home and at play.

1. The MPI Carnival: New this year as part of Smart Monday powered by Meeting Professionals International (MPI), October 15 is an American style carnival. Experience magicians, jugglers and artists, LEGO furniture, balloon columns and carnival games. This magical Monday sets the tone for an energetic week.

2. C2 Learning Labs: IMEX Group’s newest partner, C2 International, the ground-breaking leader in business conferences, is tearing down creativity barriers with its Learning Labs. C2 is set to stir the imagination and disrupt conventional thinking. The C2 team will also be presenting a Masterclass – ‘Emotions and Technology: An Exploration of Audience Connection’ – as part of the MPI Keynote series at 08:30 a.m. on Thursday.

3. IMEX Live Zone: Sample a smile-inducing selection of interactive live event experiences. The Live Zone will be home to giant, mobile puppets, a VR zipline, digital caricatures, artists, jugglers, a Kinetic Magic Wall and a living wall. These concepts, some small and some mighty, can easily be planned into traditional event formats.

4. IMEX Tech Zone: This is a brand new testing ground for new event technology, where buyers can try out innovative products and ideas brought to the show by new or up and coming tech companies.

5. The Legacy Wall: For heart-warming and inspiring stories and case studies from exhibitors, attendees, partners and IMEX staff. This simple, walk-up wall puts this year’s IMEX Talking Point – Legacy – at the heart of the show. A good, old-fashioned analogue experience.

See here for a full list of the creative and experiential opportunities available at IMEX America 2018.

IMEX America takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, preceded by Smart Monday, powered by MPI, on October 15. Register on:


Hosted Buyer Invitation to Meetings Africa

Sandton Convention Centre, Johannesburg, South Africa 
25 February 2019 - Bonday
26 to 27 February 2019 – Meetings Africa

Meetings Africa is the leading MICE industry trade show on the African continent and we’re delighted to invite you as a hosted buyer to this prestigious event.

At Meetings Africa, you will find a perfectly organized industry trade show, matching top notch international standards, showcasing not only South Africa but rather the Southern African continent – and beyond!

You will find the most active South African – and African – suppliers to the MICE industry, all providing services on the high level, international, standards! Attending Meetings Africa for 2 days, will save you weeks in researching and connecting via internet and the phone from home!

To be accepted into the Meetings Africa Hosted Buyer Programme, you need to prove:

1. Must not have attended Meetings Africa in the past three years.
2. Attendance is limited to one buyer per organisation and only if you are:
  A recognised Incentive Travel House Executive/Senior Purchaser
  A recognised International Event Management Company Executive
  A Corporate Meeting Director/Senior Purchaser
  An Association President/Executive/Director of Conferences
  An Exhibition or Major Events Organiser
3. Your organisation has given you purchasing authority for placing meetings, events, incentive or business travel.
4. Your organisation consistently books meetings or incentive travel programmes outside of your geographic region, and proof of these is available on request for verification.
5. You and your organization are seriously considering placing an event in Africa within the next two years, or the next two meeting rotations (in terms of Associations).
6. You’re able to communicate well in the English language and have a willingness to engage with African suppliers
7. You commit to a minimum of 20 supplier appointments at Meetings Africa

As a Hosted Buyer at Meetings Africa, you will benefit from:

Complimentary economy-class flights and transfers.
Complimentary four- or five-star accommodation.
Access to the VIP Hosted Buyers Lounge and delicious lunches.
An invitation to attend a complimentary pre- or post-tour and explore a breath-taking South African destination.
A unique opportunity to meet key industry suppliers from more than 12 African countries.
Invitations to exciting networking events.
A personalised diary of meetings enabling you to have one-on-one meetings with key African suppliers, convention bureaus and tourism bodies.
For Associations, the opportunity to attend educational events that will enhance you and your Association.
Buyers who do not qualify for the full hosting package, may still qualify for a partial hosting which excludes return air tickets. Other benefits remain the same as above.

If you wish to attend Meetings Africa, please contact me by email – Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! to obtain application information and your personal application code. I am looking forward to meeting you in Johannesburg!


Technological innovators invited to exhibit at new Tech Zone in IMEX America

As part of its aim to be a testing ground for new event technology, the IMEX Group is introducing the Tech Zone at IMEX America. New and innovative technology will be tried and tested by attendees in this new area of the show which takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas.

Companies offering ground-breaking or disruptive technology are invited to exhibit and present at the Tech Zone – for free. This opportunity is open to organisations who have never exhibited at IMEX America before and aims to provide opportunities for attendees to experience the latest developments and uncover new tools.

Companies are invited to contact James Johnson-Miller at Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!, director of event technology at the IMEX Group, with an email or video pitch explaining who they are, what they do, why their offering is important and what they can bring to the Tech Zone.

Carina Bauer, CEO of the IMEX Group, explains: “As part of our mission to educate and innovate we want to open up our show to new and exciting technology companies. If they’re breaking boundaries and innovating, we want to hear from them! So many of the benefits that technology can bring to our industry are still untapped potential; we want to help event planners at IMEX America this year to see and understand what technology can do for them.“

IMEX America takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, preceded by Smart Monday, powered by MPI, on October 15.

Register on


IMEX America – Powering up for a ‘cascade of cool’

With doors closed on its most experiential and largest IMEX in Frankfurt to date, the IMEX team now turns its sights to IMEX America.

Free attendee and hosted buyer registration opens online today for IMEX America number eight. The show is set to shine with innovation and ingenuity in its usual setting of the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas from October 16 – 18, 2018, with Smart Monday, powered by MPI, on October 15.

There will be once again be an enormous range of opportunities to do business, to discover new destinations, hotels, services and technologies, to learn about the latest ideas and trends and to make connections with industry contacts.

There will also be some eye-opening and mind-opening innovations to extend and disrupt traditional concepts of meetings and events. In Frankfurt, one observer described the line-up of new formats and experiences as a ‘cascade of cool’. With IMEX America expanding into larger halls for 2018, IMEX partners and exhibitors will have plenty of room to demonstrate their inventiveness and flex their marketing muscles.

C2 International makes Las Vegas debut at IMEX America

With experiential events dominating this year’s business landscape, IMEX America will showcase a wealth of new ideas to planners who are constantly under pressure to deliver new thinking and fresh design. One of the outstanding proponents of these radical, challenging and inspiring new experiences will be C2 International, the ground-breaking experts in innovative business conference. As a result of a new partnership with the IMEX Group, C2 will be bringing its Learning Labs to Las Vegas, providing a further indication of the IMEX commitment to encouraging creativity in the industry.

The show will be preceded on October 15 by Smart Monday, powered by MPI, when a vast number of meetings professionals will arrive in Las Vegas for a day full of professional development events. Association Evening, the Executive Meetings Forum, PCMA Business School and the Association Leadership Forum (created by ASAE) are among the activities which, along with an extensive program of learning arranged by IMEX strategic partner MPI, will provide educational sessions to suit many needs and specific interests.

IMEX America is well-known for providing many networking opportunities at popular co-located events including the Shamrock Invitational, SITE Nite North America, the Events Industry Council Hall of Leaders & Pacesetters Awards Celebration plus MPI Foundation Rendezvous.

Register today:


For more information on IMEX America 2018 please visit